Oh, no. This is too much.
The parents of a new baby have named the poor child Hashtag. They announced it on Facebook at the weekend, in prose some way short of The Times’s Births, Marriages and Deaths column: “Hashtag Jameson was born at 10 o’clock last nite, she weys 8 pounds and i luv her so much!!!!!”
I’m afraid the social media phenomenon is taking over our lives. Soon the playgrounds of the West will be full of children called Mashable and Tumblr. Remember the days when we used to laugh at pop stars who called their children Moon Unit or Fifi Trixibelle? Those names were poetry by comparison. And will it get worse? Will poor Ms Jameson’s name be shortened to “#”? Will she have a little brother called “@”?