This is business brilliance from Team Cyrus

There’s nothing like a bunch of older commentators telling you that something is a thoroughly bad thing to get her target market to part with their cash

Share
Related Topics

What did I think when I first heard about the furore generated by one Miley Cyrus and her performance at the VMA awards? That’s great business. Not especially original, it’s true, but great business nonetheless.

La Cyrus has been positively deluged with criticism. Those on the right are naturally frothing at the explicit nature of the show while those on the left are tearing out their hair out over the racial and gender implications of her “twerking” in a flesh coloured bikini before an audience of millions. And perhaps billions now everyone’s accessed the video on the internet.

However, her “people” will be well aware that all this is grist to the mill. It surely is worth taking the heat in terms of yearly earnings.

Because, naturally, every piece of outraged commentary has been accompanied by a link to said video so you can watch it. Purely for research purposes, I quite understand.

Meanwhile Miley is on front pages around the world, and will occupying a prominent place in the global media for days, if not weeks, to come. She has become one of the most talked about names on the planet.

What’s more, her fans will buy or download millions of dollars worth of her material as a result, largely because of the outrage.

There’s nothing like a bunch of self righteous older commentators telling you that something is a thoroughly bad thing to get her target market to part with their cash, regardless of the quality of what they’re buying. 

The formula is a tried and tested one, and it works every time.

And so, as the news move on, the magazines will move in, falling over themselves to interview the starlet because Miley’s face on the front of a magazine equals money. And if they can’t get Miley, how about Dad? The wholesome country singer Billy Ray who’s tweeted supportive messages and must now wonder whether he can’t turn a few quid through a re-release of his signature tune “Achy Breaky Heart”. Hey, what about a duet? Later on perhaps a semi contrite Miley sits down and does a confessional on Oprah, where she could complain about how terribly stressful it's all been?

Perhaps the person we should really feel sorry for is poor old Robin Thicke, whom Miley gyrated against as his song “Blurred Lines” was playing.

No, seriously. He was previously the recipient of the outrage cashometer as a result of the video for said ditty being (briefly) taken off YouTube on account of its featuring a bevy of topless models dancing along with the (clothed) singer and his pals.

Now he’s been thoroughly upstaged. But don’t cry too hard. He’ll still generate a few extra sales as he basks in the reflected, erm, glory?

React Now

Latest stories from i100
Have you tried new the Independent Digital Edition apps?
iJobs Job Widget
iJobs General

Tradewind Recruitment: English Teacher

Negotiable: Tradewind Recruitment: This post arises as a result of the need to...

Tradewind Recruitment: Class Teacher Required ASAP In Uminster

£120 - £150 per annum: Tradewind Recruitment: I am recruiting on instruction o...

Ashdown Group: Head of Finance - Financial Director - London - £70,000

£70000 per annum: Ashdown Group: Head of Finance - Financial Controller - Fina...

Ashdown Group: Marketing Executive - Wimbledon, SW London

£24000 - £28000 per annum + benefits: Ashdown Group: Marketing Executive - Wim...

Day In a Page

Read Next
 

I’m not sure I fancy any meal that’s been cooked up by a computer

John Walsh
Labour leader Ed Miliband delivers a speech on his party's plans for the NHS, in Sale, on Tuesday  

Why is Miliband fixating on the NHS when he’d be better off focussing on the wealth gap?

Andreas Whittam Smith
Isis hostage crisis: Militant group stands strong as its numerous enemies fail to find a common plan to defeat it

Isis stands strong as its numerous enemies fail to find a common plan to defeat it

The jihadis are being squeezed militarily and economically, but there is no sign of an implosion, says Patrick Cockburn
Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action

Virtual reality: Seeing is believing

Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action
Homeless Veterans appeal: MP says Coalition ‘not doing enough’

Homeless Veterans appeal

MP says Coalition ‘not doing enough’ to help
Larry David, Steve Coogan and other comedians share stories of depression in new documentary

Comedians share stories of depression

The director of the new documentary, Kevin Pollak, tells Jessica Barrett how he got them to talk
Has The Archers lost the plot with it's spicy storylines?

Has The Archers lost the plot?

A growing number of listeners are voicing their discontent over the rural soap's spicy storylines; so loudly that even the BBC's director-general seems worried, says Simon Kelner
English Heritage adds 14 post-war office buildings to its protected lists

14 office buildings added to protected lists

Christopher Beanland explores the underrated appeal of these palaces of pen-pushing
Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

Scientists unearthed the cranial fragments from Manot Cave in West Galilee
World War Z author Max Brooks honours WW1's Harlem Hellfighters in new graphic novel

Max Brooks honours Harlem Hellfighters

The author talks about race, legacy and his Will Smith film option to Tim Walker
Why the league system no longer measures up

League system no longer measures up

Jon Coles, former head of standards at the Department of Education, used to be in charge of school performance rankings. He explains how he would reform the system
Valentine's Day cards: 5 best online card shops

Don't leave it to the petrol station: The best online card shops for Valentine's Day

Can't find a card you like on the high street? Try one of these sites for individual, personalised options, whatever your taste
Diego Costa: Devil in blue who upsets defences is a reminder of what Liverpool have lost

Devil in blue Costa is a reminder of what Liverpool have lost

The Reds are desperately missing Luis Suarez, says Ian Herbert
Ashley Giles: 'I'll watch England – but not as a fan'

Ashley Giles: 'I'll watch England – but not as a fan'

Former one-day coach says he will ‘observe’ their World Cup games – but ‘won’t be jumping up and down’
Greece elections: In times like these, the EU has far more dangerous adversaries than Syriza

Greece elections

In times like these, the EU has far more dangerous adversaries than Syriza, says Patrick Cockburn
Holocaust Memorial Day: Nazi victims remembered as spectre of prejudice reappears

Holocaust Memorial Day

Nazi victims remembered as spectre of prejudice reappears over Europe
Fortitude and the Arctic attraction: Our fascination with the last great wilderness

Magnetic north

The Arctic has always exerted a pull, from Greek myth to new thriller Fortitude. Gerard Gilbert considers what's behind our fascination with the last great wilderness