What we can learn from the numbers Twitter and Facebook don't want us to see

Perhaps we should question social media more in 2014

Share
Related Topics

What is there left to say about social media? The top ten social media sites reached over 3.8bn total users in 2013, and show few signs of slowing down.

Every day on Facebook there are an average of 4.5bn likes, and on Twitter 58m tweets. One hundred hours of video is uploaded onto YouTube every minute, and 6bn hours watched each month.

Somewhat inevitably, the ascent of social media has become less and less surprising over the last several years. Gone are the dramatic days of the mid-noughties, when the tragic rise and fall of sites like Myspace and Bebo made for compelling narratives.

Now, reports released by the likes of Twitter, Facebook and Google+ all suggest that everyone now wants to be long-term friends with Silicon Valley’s biggest socialites.

But for anyone tired of hearing of all of the constant success stories, then there are always the numbers that social media sites don’t want us to see, which in my opinion are a lot more interesting.

For example, Twitter reported this year that it had reached 232m monthly active users. It has repeatedly refused to disclose, however, the total number of accounts that have been registered since its launch in 2006.

It’s not hard to see why this might be. According to the social media analysts Twopcharts, there are around 912m accounts registered on the site. This would mean that Twitter contains around 680m inactive accounts – almost three times the number of active accounts.

As the data journalist Jon Bruner wrote earlier this month: "Writers who cover Twitter find the grandiose irresistible; nearly every article about the service’s IPO this fall mentioned the heroes of the Arab Spring who toppled dictators with 140-character stabs, or the size of Lady Gaga’s readership, which is larger than the population of Argentina.”

Taking a sample of 400,000 tweets, Bruner looked at how many users were actually interacting with each other on the site. What he discovered was that Twitter might not be anywhere near as social as people think.

“In comparative terms,” he wrote, “almost nobody on Twitter is somebody; the median Twitter account has a single follower." Bruner also found that even among active accounts, of which there are a considerable amount less, the median number of followers is just 61.

Given that the entire business model of social media relies on the amount of registered users, it’s unsurprising that sites may want to hide their less impressive numbers and beef up their stats.

This is something of which Facebook and Google+ are both guilty, as the way they measure their engagement is deceptively broad. Google+ may have 540m monthly active users, but this year they disclosed that this takes into account anyone who clicks on a +1 button that may be embedded on an external page (such as this one). Likewise, Facebook also takes into account anyone who clicks on a like or share button on any external site, meaning that you don’t have to use Facebook directly to be considered one of its monthly active users.

With all this in mind, perhaps 2014 should be the year we question social media a little bit more. As more sites emerge, the competition for people’s attention will only increase, meaning that companies will have to continue to carefully select their best looking stats more and more.

But we should be comforted by the fact that the numbers are often slightly skewed, as it means that not as many people spend as much time on social media as we are led to believe. Personally, I intend to spend less time on Facebook in this new year, reassured that I am not as alone in switching off as I thought I might be. And safe in the knowledge that the average Twitter account has only one follower, I might try to stop worrying about my paltry 200.

 

React Now

  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
iJobs Job Widget
iJobs General

Ashdown Group: Part-time Payroll Officer - Yorkshire - Professional Services

£25000 per annum: Ashdown Group: A successful professional services firm is lo...

Ashdown Group: Helpdesk / Trainee Application Support Analyst - Hampshire

£25000 per annum + pension, 25 days holiday: Ashdown Group: A highly reputable...

Ashdown Group: Helpdesk Analyst / Trainee Application Support Analyst - Essex

£25000 per annum: Ashdown Group: A highly reputable business is looking to rec...

Ashdown Group: IT Support Engineer - Hertfordshire -Large Established Business

£22000 - £28000 per annum + study support, gym: Ashdown Group: A large busines...

Day In a Page

Read Next
Nicola Sturgeon could have considerable influence over David Cameron in a hung parliament  

General Election 2015: What if Cameron were to end up in hock to the SNP?

Steve Richards
Fishing for votes with Nigel Farage: The Ukip leader shows how he can work an audience as he casts his line to the disaffected of Grimsby

Fishing is on Nigel Farage's mind

Ukip leader casts a line to the disaffected
Who is bombing whom in the Middle East? It's amazing they don't all hit each other

Who is bombing whom in the Middle East?

Robert Fisk untangles the countries and factions
China's influence on fashion: At the top of the game both creatively and commercially

China's influence on fashion

At the top of the game both creatively and commercially
Lord O’Donnell: Former cabinet secretary on the election and life away from the levers of power

The man known as GOD has a reputation for getting the job done

Lord O'Donnell's three principles of rule
Rainbow shades: It's all bright on the night

Rainbow shades

It's all bright on the night
'It was first time I had ever tasted chocolate. I kept a piece, and when Amsterdam was liberated, I gave it to the first Allied soldier I saw'

Bread from heaven

Dutch survivors thank RAF for World War II drop that saved millions
Britain will be 'run for the wealthy and powerful' if Tories retain power - Labour

How 'the Axe' helped Labour

UK will be 'run for the wealthy and powerful' if Tories retain power
Rare and exclusive video shows the horrific price paid by activists for challenging the rule of jihadist extremists in Syria

The price to be paid for challenging the rule of extremists

A revolution now 'consuming its own children'
Welcome to the world of Megagames

Welcome to the world of Megagames

300 players take part in Watch the Skies! board game in London
'Nymphomaniac' actress reveals what it was really like to star in one of the most explicit films ever

Charlotte Gainsbourg on 'Nymphomaniac'

Starring in one of the most explicit films ever
Robert Fisk in Abu Dhabi: The Emirates' out-of-sight migrant workers helping to build the dream projects of its rulers

Robert Fisk in Abu Dhabi

The Emirates' out-of-sight migrant workers helping to build the dream projects of its rulers
Vince Cable interview: Charging fees for employment tribunals was 'a very bad move'

Vince Cable exclusive interview

Charging fees for employment tribunals was 'a very bad move'
Iwan Rheon interview: Game of Thrones star returns to his Welsh roots to record debut album

Iwan Rheon is returning to his Welsh roots

Rheon is best known for his role as the Bastard of Bolton. It's gruelling playing a sadistic torturer, he tells Craig McLean, but it hasn't stopped him recording an album of Welsh psychedelia
Morne Hardenberg interview: Cameraman for BBC's upcoming show Shark on filming the ocean's most dangerous predator

It's time for my close-up

Meet the man who films great whites for a living
Increasing numbers of homeless people in America keep their mobile phones on the streets

Homeless people keep mobile phones

A homeless person with a smartphone is a common sight in the US. And that's creating a network where the 'hobo' community can share information - and fight stigma - like never before