Zero poaching needs to be the norm, not the exception

The current level of poaching is completely unacceptable, but we can put an end to it

Share

It is astonishing to me that tigers are still being killed to feed the illegal trade in tiger parts and products. Analysis done by the organisation TRAFFIC has found that over 1500 tigers have been killed for their parts since 2000.

These are shocking statistics – the equivalent to the parts of more than two tigers seized every week, every month, every year.  Tiger poaching is a constant threat.  It is a threat that we must take seriously if we want our children and grandchildren to have any hope of seeing tigers in the wild.

Every day, rangers are putting their lives on the line to protect our planet's important wildlife. These unsung heroes work continuously, under harsh conditions, to keep wildlife safe. They face danger - from the poachers to the very wildlife they protect but they walk on, in the forests, hills and snow. The danger is very real, in the last ten years 1000 rangers have been killed on the job.

They devote their lives to protecting wild spaces and species. Without their brave commitment many species like tigers, elephants and rhinos would not stand a chance at the hands of poachers. So we should all give thanks to these rangers. They need our appreciation and support. Not only do rangers need reliable equipment to do their jobs they also need the support of local governments and the robust enforcement of national laws against poaching. WWF helps by bolstering grassroots conservation and rangers on the frontlines to stop wildlife crime, providing training in field and enforcement skills. 

The achievement of "zero poaching" is imperative for long-term recovery of the wild tiger population. This requires resources that can challenge many governments in tiger range countries. In many places, tiger areas are in desperate need of increased protection efforts. I read that in Nepal they seem to have the situation largely under control – the last tiger known to have been poached was over three years ago - which seems to be a remarkable achievement, especially given Nepal is a developing country which has many other social and economic challenges to contend with.

 

It seems that close teamwork amongst the government, police, army, NGOs and local communities is producing real change. WWF has been working as part of this team to support efforts to tackle poaching and protect tigers. Of course, reducing the demand for tiger parts is one very big challenge which needs political will and a creative approach, but while this demand exists the need to have strong protection on the ground is critical. We really need governments to step up but they need our support and our provocation to stay on the right path.  Together we can make zero poaching a reality.

 

Background

Nicola Howson started her career in public relations 25 years ago after a chance meeting led to some work experience in a small agency. She now runs one of the leading communications agencies in the UK, freuds. Prior to this she spent the bulk of her career in the media industry, TV production, multi-channel television and in network television as Communications Director of ITV.

Nicola joined freuds in early 2006 and established its Corporate practice, specializing in reputation management. She became CEO in 2010 and today is responsible for nurturing and developing the agency, its clients and its people as it continues towards its fourth decade.

Nicola advises a wide range of freuds’ clients including major consumer brands such as Mars, PepsiCo and Asda, media companies including Sky, Condé Nast and Warner Bros and corporate clients including RBS and Vodafone.

Alongside a client roster that includes some of the world’s best-known brands, freuds also has a proud history of working with a number of not-for-profit organisations including The Global Fund, (Red), The Bill and Melinda Gates Foundation and Comic Relief. Nicola has personally overseen the agency’s involvement in some important conservation and environmental projects including the WWF Virunga campaign, Sky Rainforest Rescue, Whiskas Big Cat Little Cat and a documentary charting the plight of the endangered Caucasian Leopard.

React Now

Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES
iJobs Job Widget
iJobs General

SThree: Trainee Recruitment Consultant - Birmingham

£18000 - £23000 per annum + Uncapped OTE: SThree: SThree Trainee Recruitment C...

Recruitment Genius: Interactive / Mobile Developer

£40000 - £45000 per annum: Recruitment Genius: This digital production agency ...

Recruitment Genius: PHP Developer - Midweight

£40000 - £45000 per annum: Recruitment Genius: This digital production agency ...

Recruitment Genius: Junior Front End Developer

£20000 - £30000 per annum: Recruitment Genius: This digital production agency ...

Day In a Page

Read Next
The UCAS clearing house call centre in Cheltenham, England  

Ucas should share its data on students from poor backgrounds so we can get a clearer picture of social mobility

Conor Ryan
A study of 16 young women performing light office work showed that they were at risk of being over-chilled by air conditioning in summer  

It's not just air conditioning that's guilty of camouflage sexism

Mollie Goodfellow
Giants Club: After wholesale butchery of Idi Amin's regime, Uganda’s giants flourish once again

Uganda's giants are flourishing once again

After the wholesale butchery of Idi Amin's regime, elephant populations are finally recovering
The London: After 350 years, the riddle of Britain's exploding fleet is finally solved

After 350 years, the riddle of Britain's exploding fleet is finally solved

Archaeologists will recover a crucial item from the wreck of the London which could help shed more light on what happened in the vessel's final seconds
Airbus has patented a jet that could fly from London to New York in one hour

Airbus has patented a jet that could fly from London to New York in one hour

The invention involves turbojets and ramjets - a type of jet engine - and a rocket motor
10 best sun creams for kids

10 best sun creams for kids

Protect delicate and sensitive skin with products specially formulated for little ones
Tate Sensorium: New exhibition at Tate Britain invites art lovers to taste, smell and hear art

Tate Sensorium

New exhibition at Tate Britain invites art lovers to taste, smell and hear art
Ashes 2015: Nice guy Steven Finn is making up for lost time – and quickly

Nice guy Finn is making up for lost time – and quickly

He was man-of-the-match in the third Test following his recall to the England side
Ashes 2015: Remember Ashton Agar? The No 11 that nearly toppled England

Remember Ashton Agar?

The No 11 that nearly toppled England
Turkey-Kurdish conflict: Obama's deal with Ankara is a betrayal of Syrian Kurds and may not even weaken Isis

US betrayal of old ally brings limited reward

Since the accord, the Turks have only waged war on Kurds while no US bomber has used Incirlik airbase, says Patrick Cockburn
VIPs gather for opening of second Suez Canal - but doubts linger over security

'A gift from Egypt to the rest of the world'

VIPs gather for opening of second Suez Canal - but is it really needed?
Jeremy Corbyn dresses abysmally. That's a great thing because it's genuine

Jeremy Corbyn dresses abysmally. That's a great thing because it's genuine

Fashion editor, Alexander Fury, applauds a man who clearly has more important things on his mind
The male menopause and intimations of mortality

Aches, pains and an inkling of mortality

So the male menopause is real, they say, but what would the Victorians, 'old' at 30, think of that, asks DJ Taylor
Man Booker Prize 2015: Anna Smaill - How can I possibly be on the list with these writers I have idolised?

'How can I possibly be on the list with these writers I have idolised?'

Man Booker Prize nominee Anna Smaill on the rise of Kiwi lit
Bettany Hughes interview: The historian on how Socrates would have solved Greece's problems

Bettany Hughes interview

The historian on how Socrates would have solved Greece's problems
Art of the state: Pyongyang propaganda posters to be exhibited in China

Art of the state

Pyongyang propaganda posters to be exhibited in China
Mildreds and Vanilla Black have given vegetarian food a makeover in new cookbooks

Vegetarian food gets a makeover

Long-time vegetarian Holly Williams tries to recreate some of the inventive recipes in Mildreds and Vanilla Black's new cookbooks