Zero poaching needs to be the norm, not the exception

The current level of poaching is completely unacceptable, but we can put an end to it

Share

It is astonishing to me that tigers are still being killed to feed the illegal trade in tiger parts and products. Analysis done by the organisation TRAFFIC has found that over 1500 tigers have been killed for their parts since 2000.

These are shocking statistics – the equivalent to the parts of more than two tigers seized every week, every month, every year.  Tiger poaching is a constant threat.  It is a threat that we must take seriously if we want our children and grandchildren to have any hope of seeing tigers in the wild.

Every day, rangers are putting their lives on the line to protect our planet's important wildlife. These unsung heroes work continuously, under harsh conditions, to keep wildlife safe. They face danger - from the poachers to the very wildlife they protect but they walk on, in the forests, hills and snow. The danger is very real, in the last ten years 1000 rangers have been killed on the job.

They devote their lives to protecting wild spaces and species. Without their brave commitment many species like tigers, elephants and rhinos would not stand a chance at the hands of poachers. So we should all give thanks to these rangers. They need our appreciation and support. Not only do rangers need reliable equipment to do their jobs they also need the support of local governments and the robust enforcement of national laws against poaching. WWF helps by bolstering grassroots conservation and rangers on the frontlines to stop wildlife crime, providing training in field and enforcement skills. 

The achievement of "zero poaching" is imperative for long-term recovery of the wild tiger population. This requires resources that can challenge many governments in tiger range countries. In many places, tiger areas are in desperate need of increased protection efforts. I read that in Nepal they seem to have the situation largely under control – the last tiger known to have been poached was over three years ago - which seems to be a remarkable achievement, especially given Nepal is a developing country which has many other social and economic challenges to contend with.

 

It seems that close teamwork amongst the government, police, army, NGOs and local communities is producing real change. WWF has been working as part of this team to support efforts to tackle poaching and protect tigers. Of course, reducing the demand for tiger parts is one very big challenge which needs political will and a creative approach, but while this demand exists the need to have strong protection on the ground is critical. We really need governments to step up but they need our support and our provocation to stay on the right path.  Together we can make zero poaching a reality.

 

Background

Nicola Howson started her career in public relations 25 years ago after a chance meeting led to some work experience in a small agency. She now runs one of the leading communications agencies in the UK, freuds. Prior to this she spent the bulk of her career in the media industry, TV production, multi-channel television and in network television as Communications Director of ITV.

Nicola joined freuds in early 2006 and established its Corporate practice, specializing in reputation management. She became CEO in 2010 and today is responsible for nurturing and developing the agency, its clients and its people as it continues towards its fourth decade.

Nicola advises a wide range of freuds’ clients including major consumer brands such as Mars, PepsiCo and Asda, media companies including Sky, Condé Nast and Warner Bros and corporate clients including RBS and Vodafone.

Alongside a client roster that includes some of the world’s best-known brands, freuds also has a proud history of working with a number of not-for-profit organisations including The Global Fund, (Red), The Bill and Melinda Gates Foundation and Comic Relief. Nicola has personally overseen the agency’s involvement in some important conservation and environmental projects including the WWF Virunga campaign, Sky Rainforest Rescue, Whiskas Big Cat Little Cat and a documentary charting the plight of the endangered Caucasian Leopard.

React Now

  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
iJobs Job Widget
iJobs General

Sheridan Maine: Accounts Assistant

£25,000 - £30,000: Sheridan Maine: Are you looking for a fantastic opportunity...

Neil Pavier: Commercial Analyst

£50,000 - £55,000: Neil Pavier: Are you a professionally qualified commercial ...

Loren Hughes: Financial Accountant

£45,000 - £55,000: Loren Hughes: Are you looking for a new opportunity that wi...

Ashdown Group: IT Support Engineer - Professional Services Firm - Oxford

£21000 - £24000 per annum + 21 days holidays: Ashdown Group: Technical Support...

Day In a Page

Read Next
Björt Ólafsdóttir is a member of Iceland's Bright Future party  

I might be an MP, but that doesn't stop me fighting sexism with my breasts

Björt Ólafsdóttir
 

Daily catch-up: opening round in the election contest of the YouTube videos

John Rentoul
No postcode? No vote

Floating voters

How living on a houseboat meant I didn't officially 'exist'
Louis Theroux's affable Englishman routine begins to wear thin

By Reason of Insanity

Louis Theroux's affable Englishman routine begins to wear thin
Power dressing is back – but no shoulderpads!

Power dressing is back

But banish all thoughts of Eighties shoulderpads
Spanish stone-age cave paintings 'under threat' after being re-opened to the public

Spanish stone-age cave paintings in Altamira 'under threat'

Caves were re-opened to the public
'I was the bookies’ favourite to be first to leave the Cabinet'

Vince Cable interview

'I was the bookies’ favourite to be first to leave the Cabinet'
Election 2015: How many of the Government's coalition agreement promises have been kept?

Promises, promises

But how many coalition agreement pledges have been kept?
The Gaza fisherman who built his own reef - and was shot dead there by an Israeli gunboat

The death of a Gaza fisherman

He built his own reef, and was fatally shot there by an Israeli gunboat
Saudi Arabia's airstrikes in Yemen are fuelling the Gulf's fire

Saudi airstrikes are fuelling the Gulf's fire

Arab intervention in Yemen risks entrenching Sunni-Shia divide and handing a victory to Isis, says Patrick Cockburn
Zayn Malik's departure from One Direction shows the perils of fame in the age of social media

The only direction Zayn could go

We wince at the anguish of One Direction's fans, but Malik's departure shows the perils of fame in the age of social media
Young Magician of the Year 2015: Meet the schoolgirl from Newcastle who has her heart set on being the competition's first female winner

Spells like teen spirit

A 16-year-old from Newcastle has set her heart on being the first female to win Young Magician of the Year. Jonathan Owen meets her
Jonathan Anderson: If fashion is a cycle, this young man knows just how to ride it

If fashion is a cycle, this young man knows just how to ride it

British designer Jonathan Anderson is putting his stamp on venerable house Loewe
Number plates scheme could provide a licence to offend in the land of the free

Licence to offend in the land of the free

Cash-strapped states have hit on a way of making money out of drivers that may be in collision with the First Amendment, says Rupert Cornwell
From farm to fork: Meet the Cornish fishermen, vegetable-growers and butchers causing a stir in London's top restaurants

From farm to fork in Cornwall

One man is bringing together Cornwall's most accomplished growers, fishermen and butchers with London's best chefs to put the finest, freshest produce on the plates of some of the country’s best restaurants
Robert Parker interview: The world's top wine critic on tasting 10,000 bottles a year, absurd drinking notes and New World wannabes

Robert Parker interview

The world's top wine critic on tasting 10,000 bottles a year, absurd drinking notes and New World wannabes
Don't believe the stereotype - or should you?

Don't believe the stereotype - or should you?

We exaggerate regional traits and turn them into jokes - and those on the receiving end are in on it too, says DJ Taylor