Mark Thompson: Broadcasters can still offer a public service

Taken from a speech by the chief executive of Channel 4 at a media convention held in Oxford

Share
Related Topics

It's easy to define public-service broadcasting narrowly, as a kind of comfort zone full of safe middle-class totems: Daniel Deronda, Blue Peter; opera, yes; pop music, well, only if it's not too popular.

Any modern argument for public intervention in the broadcasting and communications markets (the public status of Channel 4, the licence fee) has to be grounded in the notion of market failure – the case that there are certain goods that society believes the public should have, even if the market does not provide them.

One justification for these so-called "merit goods" might be a belief that someone – the Government, Ofcom, the broadcasters – has more information about what's good for consumers than the consumers. But a second, more powerful, potential quality of merit goods is their externalities, their positive secondary benefits over and above the immediate benefit they confer on consumers.

It's obvious how certain traditional public-service genres might come into the category of merit goods – news programmes that lead to a better informed society and a stronger democracy, and educational programmes that lead to a better-skilled and more competitive workforce.

But the concept of merit goods has a wider relevance for public-service broadcasting. Buried, Tony Garnet's new prison drama, is gripping; but we believe it could also change minds about life in Britain's jails in a way that we couldn't do in a news or current affairs programme. This is a point where public service's original cultural project and modern economic theory come together.

To me, public-service broadcasters can be seen as engines to create as many merit goods as possible across as wide a range of genres as possible. I think that this approach is preferable to one that restricts "true" public service to a handful of traditional genres or that conjures with concepts such as "quality" and "distinctiveness".

React Now

Latest stories from i100
Have you tried new the Independent Digital Edition apps?
iJobs Job Widget
iJobs General

Marketing Manager - Central London - £45,000-£55,000 + bonus

£45000 - £55000 per annum + bonus: Ashdown Group: The focus of this is to deve...

Application Support - Enterprise Java, SQL, Oracle, SQL Server

£45000 - £55000 per annum: Harrington Starr: A well-established financial soft...

Service Desk Analyst (Graduate, Helpdesk, Desktop, Surrey)

Negotiable: Harrington Starr: Service Desk Analyst (Graduate, Helpdesk, Deskto...

Service Desk Analyst (Graduate, Helpdesk, Desktop, Surrey)

Negotiable: Harrington Starr: Service Desk Analyst (Graduate, Helpdesk, Deskto...

Day In a Page

Read Next
 

August catch-up: architecture, suitcases and ‘pathetic figures’

John Rentoul
Mosul dam was retaken with the help of the US  

Air strikes? Talk of God? Barack Obama is following the jihadists’ script after James Foley beheading

Robert Fisk
Air strikes? Talk of God? Obama is following the jihadists’ script

Air strikes? Talk of God? Obama is following the jihadists’ script

The President came the nearest he has come yet to rivalling George W Bush’s gormless reaction to 9/11 , says Robert Fisk
Ebola outbreak: Billy Graham’s son declares righteous war on the virus

Billy Graham’s son declares righteous war on Ebola

A Christian charity’s efforts to save missionaries trapped in Africa by the crisis have been justifiably praised. But doubts remain about its evangelical motives
Jeremy Clarkson 'does not see a problem' with his racist language on Top Gear, says BBC

Not even Jeremy Clarkson is bigger than the BBC, says TV boss

Corporation’s head of television confirms ‘Top Gear’ host was warned about racist language
Nick Clegg the movie: Channel 4 to air Coalition drama showing Lib Dem leader's rise

Nick Clegg the movie

Channel 4 to air Coalition drama showing Lib Dem leader's rise
Philip Larkin: Misogynist, racist, miserable? Or caring, playful man who lived for others?

Philip Larkin: What will survive of him?

Larkin's reputation has taken a knocking. But a new book by James Booth argues that the poet was affectionate, witty, entertaining and kind, as hitherto unseen letters, sketches and 'selfies' reveal
Madame Tussauds has shown off its Beyoncé waxwork in Regent's Park - but why is the tourist attraction still pulling in the crowds?

Waxing lyrical

Madame Tussauds has shown off its Beyoncé waxwork in Regent's Park - but why is the tourist attraction still pulling in the crowds?
Texas forensic astronomer finally pinpoints the exact birth of impressionism

Revealed (to the minute)

The precise time when impressionism was born
From slow-roasted to sugar-cured: how to make the most of the British tomato season

Make the most of British tomatoes

The British crop is at its tastiest and most abundant. Sudi Pigott shares her favourite recipes
10 best men's skincare products

Face it: 10 best men's skincare products

Oscar Quine cleanses, tones and moisturises to find skin-savers blokes will be proud to display on the bathroom shelf
Malky Mackay allegations: Malky Mackay, Iain Moody and another grim day for English football

Mackay, Moody and another grim day for English football

The latest shocking claims do nothing to dispel the image that some in the game on these shores exist in a time warp, laments Sam Wallace
La Liga analysis: Will Barcelona's hopes go out of the window?

Will Barcelona's hopes go out of the window?

Pete Jenson starts his preview of the Spanish season, which begins on Saturday, by explaining how Fifa’s transfer ban will affect the Catalans
Middle East crisis: We know all too much about the cruelty of Isis – but all too little about who they are

We know all too much about the cruelty of Isis – but all too little about who they are

Now Obama has seen the next US reporter to be threatened with beheading, will he blink, asks Robert Fisk
Neanderthals lived alongside humans for centuries, latest study shows

Final resting place of our Neanderthal neighbours revealed

Bones dated to 40,000 years ago show species may have died out in Belgium species co-existed
Scottish independence: The new Scots who hold fate of the UK in their hands

The new Scots who hold fate of the UK in their hands

Scotland’s immigrants are as passionate about the future of their adopted nation as anyone else
Britain's ugliest buildings: Which monstrosities should be nominated for the Dead Prize?

Blight club: Britain's ugliest buildings

Following the architect Cameron Sinclair's introduction of the Dead Prize, an award for ugly buildings, John Rentoul reflects on some of the biggest blots on the UK landscape