Max Clifford: My Week

The PR expert has a busier week than usual doing scores of interviews for his clients, who include Jade Goody

Share
Related Topics


Monday

I’m a guest on This Morning to talk about my client, Jade Goody, who found out last Friday that her cancer is terminal. In the afternoon I go to see Jade in the Royal Marsden to chat to her about her wedding she’s decided to have on Sunday. She’s doing what she wants to do, in her own way and everybody has that choice to make. I totally respect her. Her photo deals and interviews are generating a lot of money for her boys’ education and it gives her something to focus on, other than lying in a bed dying. Finally, the coverage of her cervical cancer has resulted in a 20 per cent rise in women having cervical smears. I lost my wife to cancer six years ago and I was diagnosed with cancer 18 months ago, so it’s something I have a fair amount of experience of. I want to try to help her achieve as much as she wants to achieve while she can. I go home to Surrey, and do a few more interviews from there before going out for dinner with my fiancée and some friends to a Turkish restaurant.

Tuesday

I wake up and go for a swim, which I do most mornings. I have lunch in town with an old friend in the music business, about a potential new PR client. I then go on The Alan Titchmarsh Show to talk about Alfie Patten, the 13-year-old father. I want to make it clear that if they had come to me with the story first, I would have told them not to publicise it and deal with the matter quietly at home with the family. However, when they came to me, it was already all over the media and was getting out of control. I meet Hello! about future projects involving clients, and then I go and do The Richard and Judy Show. I have dinner at Cipriani’s with Simon Cowell.

Wednesday

I’m up for a swim and then have a game of tennis at my club, St George’s. There are more interviews all day. In the evening I have dinner at Sketch with the editor of Look magazine, which we do PR for.

Thursday

I do GMTV from my home before having lunch with some Spanish clients, Sisu group, who have hotels, health clubs and restaurants in Marbella. I then go for meetings at the Chas hospice, where I’m a patron, and we discuss various fundraising projects.

Friday

It’s my usual morning of swimming and breakfast. I have TV crews over at my home to do more interviews before going to my London office. In the evening I go to an Italian restaurant with my brother before going home for more interviews. I love what I do. I’m very lucky, but because of the Jade and Alfie stories this week I have done 32 television interviews, 59 radio interviews and dozens of press interviews with people from around the world. That’s probably about four times more interviews than I would give on a normal week, and, with Jade’s wedding this weekend, there’s more to come.

React Now

Latest stories from i100
Have you tried new the Independent Digital Edition apps?
iJobs Job Widget
iJobs General

Qualified Primary Teaching Assistant

£64 - £73 per day + Competitive rates based on experience : Randstad Education...

Primary KS2 NQTs required in Lambeth

£117 - £157 per day + Competitive London rates: Randstad Education Group: * Pr...

Primary NQTs required in Lambeth

£117 - £157 per day + Competitive London rates: Randstad Education Group: * Pr...

Primary NQTs required in Lambeth

£117 - £157 per day + Competitive London rates: Randstad Education Group: * Pr...

Day In a Page

Read Next
Piper Ryan Randall leads a pro-Scottish independence rally in the suburbs of Edinburgh  

i Editor's Letter: Britain survives, but change is afoot

Oliver Duff Oliver Duff
Some believe that David Cameron is to blame for allowing Alex Salmond a referendum  

Scottish referendum: So how about the English now being given a chance to split from England?

Mark Steel
Scottish referendum: The Yes vote was the love that dared speak its name, but it was not to be

Despite the result, this is the end of the status quo

Boyd Tonkin on the fall-out from the Scottish referendum
Manolo Blahnik: The high priest of heels talks flats, Englishness, and why he loves Mary Beard

Manolo Blahnik: Flats, Englishness, and Mary Beard

The shoe designer who has been dubbed 'the patron saint of the stiletto'
The Beatles biographer reveals exclusive original manuscripts of some of the best pop songs ever written

Scrambled eggs and LSD

Behind The Beatles' lyrics - thanks to Hunter Davis's original manuscript copies
'Normcore' fashion: Blending in is the new standing out in latest catwalk non-trend

'Normcore': Blending in is the new standing out

Just when fashion was in grave danger of running out of trends, it only went and invented the non-trend. Rebecca Gonsalves investigates
Dance’s new leading ladies fight back: How female vocalists are now writing their own hits

New leading ladies of dance fight back

How female vocalists are now writing their own hits
Mystery of the Ground Zero wedding photo

A shot in the dark

Mystery of the wedding photo from Ground Zero
His life, the universe and everything

His life, the universe and everything

New biography sheds light on comic genius of Douglas Adams
Save us from small screen superheroes

Save us from small screen superheroes

Shows like Agents of S.H.I.E.L.D are little more than marketing tools
Reach for the skies

Reach for the skies

From pools to football pitches, rooftop living is looking up
These are the 12 best hotel spas in the UK

12 best hotel spas in the UK

Some hotels go all out on facilities; others stand out for the sheer quality of treatments
These Iranian-controlled Shia militias used to specialise in killing American soldiers. Now they are fighting Isis, backed up by US airstrikes

Widespread fear of Isis is producing strange bedfellows

Iranian-controlled Shia militias that used to kill American soldiers are now fighting Isis, helped by US airstrikes
Topshop goes part Athena poster, part last spring Prada

Topshop goes part Athena poster, part last spring Prada

Shoppers don't come to Topshop for the unique
How to make a Lego masterpiece

How to make a Lego masterpiece

Toy breaks out of the nursery and heads for the gallery
Meet the ‘Endies’ – city dwellers who are too poor to have fun

Meet the ‘Endies’ – city dwellers who are too poor to have fun

Urbanites are cursed with an acronym pointing to Employed but No Disposable Income or Savings
Paisley’s decision to make peace with IRA enemies might remind the Arabs of Sadat

Ian Paisley’s decision to make peace with his IRA enemies

His Save Ulster from Sodomy campaign would surely have been supported by many a Sunni imam