Leading article: Less veritas in the vino

Share
Related Topics

An American study has established what many of today's wine drinkers might have concluded themselves – if, that is, they had been in any condition to reflect on it. As wine-makers have sought to please the market for stronger and more intense tastes, so the alcohol content has increased to the point where 15 and 16 per cent wines are not unusual, especially in wines from the New World.

There was a time when a high alcohol content might have been, for some drinkers, a recommendation. But with advances in health-consciousness and alcohol a growing problem, at least in Britain – a record 1 million people were treated in hospital last year for alcohol-related complaints – a wine with an above-average alcohol content could be regarded as a liability by those trying to keep their consumption within safe limits.

But, it seems, the producers and marketers reached that conclusion before they did. The study found that labels generally understate the alcohol content of the wine in the bottle, by an average of almost 0.5 per cent in the case of wines from the Americas and Australia – and that this is not done "unconsciously". While the advice is mentally to "top up" the claim on the label, it's worth asking what became of the fashion for lighter styles so confidently forecast a couple of years ago.

React Now

iJobs Job Widget
iJobs General

Training Programme Manager (Learning and Development)-London

£28000 - £32000 per annum + benefits: Ashdown Group: Training Programme Manage...

Training/Learning and Development Coordinator -London

£28000 - £32000 per annum: Ashdown Group: Training/Learning and Development Co...

Year 5/6 Teacher

£100 - £120 per day: Randstad Education Chelmsford: The successful applicant w...

Year 5/6 Teacher

£21000 - £35000 per day: Randstad Education Chelmsford: The JobThe successful ...

Day In a Page

Read Next
 

Believe me, I said, there’s nothing rural about this urban borough’s attempt at a country fair

John Walsh
Tony and Cherie Blair on the day he was elected  

The intensity of the adulation for Blair ought to concern Labour’s ‘new’ man

Steve Richards
Some are reformed drug addicts. Some are single mums. All are on benefits. But now these so-called 'scroungers’ are fighting back

The 'scroungers’ fight back

The welfare claimants battling to alter stereotypes
Amazing video shows Nasa 'flame extinguishment experiment' in action

Fireballs in space

Amazing video shows Nasa's 'flame extinguishment experiment' in action
A Bible for billionaires

A Bible for billionaires

Find out why America's richest men are reading John Brookes
Paranoid parenting is on the rise - and our children are suffering because of it

Paranoid parenting is on the rise

And our children are suffering because of it
For sale: Island where the Magna Carta was sealed

Magna Carta Island goes on sale

Yours for a cool £4m
Phone hacking scandal special report: The slide into crime at the 'News of the World'

The hacker's tale: the slide into crime at the 'News of the World'

Glenn Mulcaire was jailed for six months for intercepting phone messages. James Hanning tells his story in a new book. This is an extract
We flinch, but there are degrees of paedophilia

We flinch, but there are degrees of paedophilia

Child abusers are not all the same, yet the idea of treating them differently in relation to the severity of their crimes has somehow become controversial
The truth about conspiracy theories is that some require considering

The truth about conspiracy theories is that some require considering

For instance, did Isis kill the Israeli teenagers to trigger a war, asks Patrick Cockburn
Alistair Carmichael: 'The UK as a whole is greater than the sum of its parts'

Alistair Carmichael: 'The UK as a whole is greater than the sum of its parts'

Meet the man who doesn't want to go down in history as the country's last Scottish Secretary
Legoland Windsor's master model-makers reveal the tricks of their trade (including how to stop the kids wrecking your Eiffel Tower)

Meet the people who play with Lego for a living

They are the master builders: Lego's crack team of model-makers, who have just glued down the last of 650,000 bricks as they recreate Paris in Windsor. Susie Mesure goes behind the scenes
The 20 best days out for the summer holidays: From Spitfires to summer ferry sailings

20 best days out for the summer holidays

From summer ferry sailings in Tyne and Wear and adventure days at Bear Grylls Survival Academy to Spitfires at the Imperial War Museum Duxford and bog-snorkelling at the World Alternative Games...
Open-air theatres: If all the world is a stage, then everyone gets in on the act

All the wood’s a stage

Open-air productions are the cue for better box-office receipts, new audiences, more interesting artistic challenges – and a picnic
Rand Paul is a Republican with an eye on the world

Rupert Cornwell: A Republican with an eye on the world

Rand Paul is laying out his presidential stall by taking on his party's disastrous record on foreign policy
Self-preservation society: Pickles are moving from the side of your plate to become the star dish

Self-preservation society

Pickles are moving from the side of your plate to become the star dish
Generation gap opens a career sinkhole

Britons live ever longer, but still society persists in glorifying youth

We are living longer but considered 'past it' younger, the reshuffle suggests. There may be trouble ahead, says DJ Taylor