"If irony is the ethos of our age - and it is - then the hipster is our archtype of ironic living," writes Wampole before going on to list the familiar tropes of an urban hipster lifestyle (fixed-gear bicycles, moustaches etc.). So how can we escape? In short, stay off the internet ("Our incapacity to deal with the things at hand is evident in our use of, and increasing reliance on, digital technology"), give friends thoughtful gifts and try to imitate the behaviour of a 4-year-old child.