In an effort to rival last month's viral video of Newcastle University students pouring milk over their heads, students at Durham university have upped the stakes by changing the liquid to port.
Durham’s online student tabloid, The Tab, apparently described it as a "cracking effort from Durham’s finest".
Durham students also said (non-pompously, of course):
"We figure if you’re going to do something you might as well do it properly.
"Don’t cry over spilt milk Newcastle – do it the Durham way #portingDurham"
Will this new fad take off?