Let Boris Chunter? Loud Brash n' Cocky? What does LBC radio stand for as it goes live nationwide?


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Previously confined to London's airwaves, this morning LBC radio went live for the first time across the entire country. Of course, this required a change of name. Or rather, another change of name. In in its early days, LBC stood for 'London Broadcasting Company'; then, in 2007, it became 'London's Biggest Conversation'; as of a few hours ago it changed once more - to 'Leading Britain's Conversation'. But surely they shouldn't stop there! There are innumerable other names that deserve a chance, and we've prepared a helpful list...