Mallorca is keen to change its image as a boozy holiday destination.
The deputy mayor of Palma, Alvaro Gijon, hopes a 24-hour public drinking ban and pricey hotels will move the place away from stag dos and 18-30s binge drinking tours, and attract more ‘upmarket’ clientele.
So which other boozy destinations could do with an image makeover?
Kavos, Corfu: As featured in Channel 4’s What Happens in Kavos… it's a famous destination for 18-30s holidays and holiday reps, who are apparently pretty much encouraged to spend the entire summer drinking and frollicking with tourists.
Magaluf, Spain: Or, 'Shagaluf' as it's also known. The resort was featured in The Truth about Magaluf earlier this year which featured muggings, drug-taking and 'Pyscho Alley'.
Ayia Napa, Cyprus: An old favourite - a small but packed out corner of this resort in Cyprus is home to tons of bars offering two Euro cocktails - pop along and you could join this lot.
Kos, Greece: Lots of the joys of Kos were featured on BBC3’s Sun Sea and Suspicious Parents, where parents secretly joined their teens on holiday and spied on exactly what they get up to on holiday.
And who could forget Malia, the holiday destination for the Inbetweeners boys' first lads holiday to the infamous strip: