Heads up: Top comment and controversy

Top 10 Facebook posts from the Obama campaign

Cedar

The post-election coverage in America has been dominated by three main strands of thinking. First, the rise and rise of the minority (especially Hispanic) vote; second, how the Republican party needs to change; third, the brilliance and efficacy of the Obama's campaigns get-out-the-vote strategy - and in particular its digital manifestations.

That strategy was largely about converting the Obama brand into positive, voting action. One of the weather-makers in the field of brand development is the agency Cedar. Over on their website is an insightful analysis of the way Obama's Facebook page, which has over 30 million fans, became as they call it the "frontline in supporter engagement". Here's a flavour:

"The ‘everyday family’ status update (or why it’s important to blend in): "It might surprise the political pundits that over the entire campaign, Obama’s four most popular status updates featured natural, ‘unplanned’ shots of his wife and family, not posed presidential pictures, snappy campaign messages or wizzy infographics.

That's not to say there isn't a place in social media for this weightier content. But what the stats show is that Facebook still galvanises the highest levels of engagement when used as a person-to-person medium, and that images posted which are in keeping with the rest of someone’s newsfeed (not dissimilar to those being shared by families and friends) tend to do well.

Brand lesson: Personalised content, perhaps using staff or celebrities, is worth exploring. However, brands need to be careful to retain a natural authenticity – customers will know if it’s staged."

SOURCE

React Now

Read Next
Will Lord Patten be able to bring the Vatican into the 20th century?  

Say a little prayer for Lord Patten — the Vatican works in mysterious ways

Peter Popham
Brazil's head coach Luiz Felipe Scolari leads player Oscar off the pitch after the FIFA World Cup 2014 semi final match between Brazil and Germany at the Estadio Mineirao in Belo Horizonte, Brazil  

Mess up, and own up — The lesson from leading sportsmen that politicians would be well to heed

Andreas Whittam Smith
The true Gaza back-story that the Israelis aren’t telling this week

The true Gaza back-story that the Israelis aren’t telling this week

A future Palestine state will have no borders and be an enclave within Israel, surrounded on all sides by Israeli-held territory, says Robert Fisk
A History of the First World War in 100 Moments: The German people demand an end to the fighting

A History of the First World War in 100 Moments

The German people demand an end to the fighting
New play by Oscar Wilde's grandson reveals what the Irish wit said at his trials

New play reveals what Oscar Wilde said at trials

For a century, what Wilde actually said at his trials was a mystery. But the recent discovery of shorthand notes changed that. Now his grandson Merlin Holland has turned them into a play
Can scientists save the world's sea life from

Can scientists save our sea life?

By the end of the century, the only living things left in our oceans could be plankton and jellyfish. Alex Renton meets the scientists who are trying to turn the tide
Richard III, Trafalgar Studios, review: Martin Freeman gives highly intelligent performance

Richard III review

Martin Freeman’s psychotic monarch is big on mockery but wanting in malice
Hollywood targets Asian audiences as US films enjoy record-breaking run at Chinese box office

Hollywood targets Asian audiences

The world's second biggest movie market is fast becoming the Hollywood studios' most crucial
Grindr founder Joel Simkhai: 'I've found love on my dating app - and my mum keeps trying to hook me up!'

Grindr founder Joel Simkhai: 'I've found love on my dating app'

Five years on from its launch and Grindr is the world's most popular dating app for gay men. Its founder Joel Simkhai answers his critics, describes his isolation as a child
Autocorrect has its uses but it can go rogue with embarrassing results - so is it time to ditch it?

Is it time to ditch autocorrect?

Matthew J X Malady persuaded friends to message manually instead, but failed to factor in fat fingers and drunk texting
10 best girls' summer dresses

Frock chick: 10 best girls' summer dresses

Get them ready for the holidays with these cool and pretty options 
Westminster’s dark secret: Adultery, homosexuality, sadomasochism and abuse of children were all seemingly lumped together

Westminster’s dark secret

Adultery, homosexuality, sadomasochism and abuse of children were all seemingly lumped together
A History of the First World War in 100 Moments: Dulce et decorum est - a life cut short for a poet whose work achieved immortality

A History of the First World War in 100 Moments

Dulce et decorum est: a life cut short for a poet whose work achieved immortality
Google tells popular music website to censor album cover art in 'sexually explicit content' ban

Naked censorship?

The strange case of Google, the music website and the nudity take-down requests
Howzat! 8 best cricket bats

Howzat! 8 best cricket bats

As England take on India at Trent Bridge, here is our pick of the high-performing bats to help you up your run-count this summer 
Brazil vs Germany World Cup 2014 comment: David Luiz falls from leader figure to symbol of national humiliation

David Luiz falls from leader figure to symbol of national humiliation

Captain appears to give up as shocking 7-1 World Cup semi-final defeat threatens ramifications in Brazil