The man is shown meeting the woman in a car park, driving to a beach, having sex with her and then he drives home to be greeted by his wife and four children. Lo and behold, his wife is the same woman.
As an advertising researcher I have conducted consumer focus groups in which this commercial was discussed. Far from being patronised the women found the idea of a man still having passionate sex with his wife very appealing. The men assumed that the wife and the woman were two different people. A much more patronising assumption.
Director, Davies Riley-Smith Maclay
London N1Reuse content