Letter: Pig publicity

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The Independent Online
Sir: I have no idea whether the two New Labour poster designs had antisemitic intent (although at least one, I feel, steers pretty close to the foul wind). And naturally they will never run.

Much more interesting is your comment (MediaWeekly, 31 January) regarding TBWA chairman and creative director Trevor Beattie: "Beattie however remains undeterred, believing that the publicity generated by a campaign is as important as the campaign itself."

Now, thanks to the inevitable media furore, everyone is aware that the Tory party has a Jewish leader and a Jewish shadow Chancellor. Whatever one's politics, one could hope such facts would be of no relevance to any member of our electorate. One could also hope that pigs might fly.

PAUL MENDELSON

Pinner, Middlesex

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