Frank Dobson's proposals do not go far enough. The tobacco industry's marketing budget should be visualised as a giant balloon of money - squash it down in one place and it will bulge somewhere else. To eradicate the industry's pernicious image-making, the Government will need to ban all forms of promotion, including arts and all other sponsorship, direct mail, loyalty schemes and so on. A partial ban could lead to a legislative "arms race", whereby tobacco companies devise ever more ingenious promotional ideas, and the Government responds with controlling legislation. It would be sensible to anticipate the likely course of events and introduce a pervasive ban on all tobacco promotion from the outset.
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