If you learn Spanish you can advertise your products to over three hundred million people in their own language, and you can trade more directly with some 25 different countries. You can also address the huge and growing Spanish-speaking population of the US though their more intimate culture.
Spanish departments these days teach courses designed to meet the demands of the next century. My own department includes modules on commercial Spanish and Spanish in business, with a qualification presented by the Madrid Chamber of Commerce. It supplements language study with "cultural" elements such as Spain since the death of Franco, ETA, Argentina and the Falklands/ Malvinas Islands, and society and development in Latin America. This is not to say that we teach only what is commercially viable, but that we give students the opportunity to choose "preparation for a commercial career".
Professor of Hispanic Studies
University of HullReuse content