The ASA does not, as you claim, have to wait for complaints before it acts. We can take swift action against any advertisement we think misleading or offensive.
You misquoted my colleague Grahame Fowler. He said: "It's not a perfect system - but it works". You left out the last three words, altering the meaning.
The advertising trade press has spoken up in strong disapproval of the sort of publicity contrived by Saatchi & Saatchi and Club 18-30 in promoting this product. When advertisers and agencies fail to take their responsibilities seriously they damage the advertising business as a whole.
Director General, ASA
London WC1Reuse content