NO-HEADLINE

I WAS perturbed that Sean Thomas's stroll through the ethical issues relating to advertisers' tendency towards pop pastiche ("Sounds like Madness", 4 December) was published with a photograph from Sekonda's television commercial featuring the Nut ty Boysthemselves.

Madness may not support Midland Bank, but our own experience illustrates the impact and memorability the genuine article can bring.

Whether imitation and parody is morally acceptable or not, one thing is clear - in terms of effectiveness you get what you pay for.

N Smith, Sekonda, Leiceste