The question our competition authorities must answer is whether these prices are a legitimate ploy to pull in punters, or whether they are a cynical example of predatory pricing. Needless to say, given the confusion at the Office of Fair Trading, it has said nothing. Meanwhile the high street butcher and specialist producer are being bankrupted because they lack financial muscle to cross-subsidise important seasonal lines from sales on other goods.
Though it's too late for many businesses, the Department for Trade and Industry cannot continue to ignore such ruthless predation of the strong on the weak. But specialist producers and retailers shouldn't hold their breath: so confident of official inertia have the retail giants become that Tesco now advertises on television that it takes a loss on each sale of many lines.
In many countries this would be strictly illegal. As your article implies, there is mounting evidence that Michael Heseltine's boast about intervening before breakfast, lunch and dinner was empty rhetoric. If he lets the turkey wars run their course, we'll know for sure.
Hugh Raven and Tim Lang The Sustainable Agriculture Food and Environment Alliance London SW1Reuse content