Independent Voices: What's new

The orange brute we launched this weekend represents our attempt to take on the inadequacies of comment and commenting on the web.

Share
Related Topics

Comment and opinion are odd things in the world of newspapers. For some, they represent the opposite of what the press is for. For others, they are the only niche in which papers can survive on the web when up against the great objective news reporting of the BBC. Whatever you think, comment journalism in the age of the 24-second news cycle is a world away from when writers talked, in print, to readers whose only opportunity to reply was a slot in a letters page, days later.

When we started working up the ideas that would become Independent Voices, we had two things we wanted to address: the general unsuitability of newspaper websites to show comment journalism in a form that was properly digital, and the gap between how readers want to engage with what they read and the tools available to them. The orange brute we launched this weekend has been a long time in the making, and represents our attempt to take on both of these challenges.

Not only is the design an acknowledgement of that - it’s brighter, bolder and makes more of the individuals who make up our contributors - but the tools on the site are an attempt to address it also. Two small but important innovations of which we’re especially proud are debate comments and open graph reactions, and there are a couple more that will launch in the next couple of weeks.

As anyone who’s spent any time in the comments section of a newspaper article will know, much of what’s written in response to comment journalism is predictably oppositional. Our new debate comments give our readers and writers an opportunity to express both sides of an argument in a new way. It follows a simple two stream voting pattern - you can leave a comment on either the For or Against side of a debate, and then vote up the comments you think are the most pertinent. There are no replies, because the point is to surface the best arguments on either side - a vote down or a comment on the opposite side of the debate will suffice to represent a negative reply. This is also an alternative way to represent our editorials, as a series of arguments rather than a piece of prose, against which readers can brace their own opinions; see an example of this here, and find out more here about this and commenting in general on the site.

We’ve also built social media logins for Facebook, Twitter and Google into the site, so that readers can register to comment, react and debate using the profile they’re most comfortable with online. This is not totally new - we were the first UK newspaper site to encourage social login in 2010 when we started using Disqus - but our new Facebook open graph reactions are another innovation. The concept is simple; after reading a piece you click a button to log your reaction to the article, which then (provided you’ve authorised the Independent’s Facebook app, are logged into Facebook, and have set the necessary privacy settings) posts your reaction to your friends on Facebook, as well as updating a count on the page.

The effect is powerful for a few reasons. Chiefly, it's one solution to the problem that most interactions on Facebook especially and social media in general are as positive as newspaper comments are generally negative. ‘Liking’ things is ubiquitous; ‘Disliking’ them is impossible. Not only does this sometimes skew our social presences in a way that ultimately makes people insecure and depressed (‘look at how much more happy and beautiful than me my friends are!’), it also reduces our complicated relationship with what we read, watch or listen to to binary triggers (like, or... don’t!). When, after the riots last year, our piece by Camilla Batmanghelidjh on that subject garnered tens of thousands of likes on Facebook (sadly their mark is lost after the website address changed on Friday for the launch), people weren’t really saying they liked the piece so much as they were saying that it represented their views also. With our new functionality, people can agree, as they did then and have this weekend on Patrick Cockburn’s piece on mental health, or disagree, and they can say whether a piece made them laugh, or made them angry, or even confused them. If Facebook is the filter through which many people now experience the news (and for the young particularly, it is), then this lets our readers share our stories with a comment to give their take on it on the way through; rather than three blank likes of news articles by friends in your newsfeed, you might see one that had made someone laugh, one that someone strongly agrees with, and one that even confused someone (if they’ll own up to it).

agree
We've done a complete redesign to produce a site and frontpage with impact and the capacity to draw attention to our great photos and illustrations. At the article level, byline pictures and writers’ Twitter accounts are more prominent, as well as links to the most recent articles by the same writer in case you’ve just stumbled across someone you want to read more from. We’ve added blockquotes to break up long pieces and make that experience of reading an essay on a screen more pleasant, as well as an orange fullstop at the end of every piece, just for show. Credit must go to young agency 15nine who took on the challenge of designing the site, and Gerry Paterson who worked to polish it off and bring the piece to its final state, still evolving though it is.

We’ve also added a feature that enables us to highlight supporting facts on an article, which are linked to where the facts sourced from (often a news story), to help us knit together the news and comment strands of the site more closely. Have a look at this example on Owen Jones’ piece about the NHS today.

I hope we've built a platform that's inclusive enough of our audience to be worthy of the big issues Independent Voices plans to take on every day; We’ll be making a lot of changes and improvements over the next few months and will be guided in that by you, so let us know what you think here or on our Facebook, Twitter or Google+, and enjoy the site.

For more information on commenting, please also take a look at our community standards document.

React Now

  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
iJobs Job Widget
iJobs General

Ashdown Group: Trainee Consultant - Surrey/ South West London

£22000 per annum + pension,bonus,career progression: Ashdown Group: An establi...

Ashdown Group: Trainee Consultant - Surrey / South West London

£22000 per annum + pension,bonus,career progression: Ashdown Group: An establi...

Ashdown Group: Recruitment Consultant / Account Manager - Surrey / SW London

£40000 per annum + realistic targets: Ashdown Group: A thriving recruitment co...

Ashdown Group: Part-time Payroll Officer - Yorkshire - Professional Services

£25000 per annum: Ashdown Group: A successful professional services firm is lo...

Day In a Page

Read Next
Nicola Sturgeon could have considerable influence over David Cameron in a hung parliament  

General Election 2015: What if Cameron were to end up in hock to the SNP?

Steve Richards
Fishing for votes with Nigel Farage: The Ukip leader shows how he can work an audience as he casts his line to the disaffected of Grimsby

Fishing is on Nigel Farage's mind

Ukip leader casts a line to the disaffected
Who is bombing whom in the Middle East? It's amazing they don't all hit each other

Who is bombing whom in the Middle East?

Robert Fisk untangles the countries and factions
China's influence on fashion: At the top of the game both creatively and commercially

China's influence on fashion

At the top of the game both creatively and commercially
Lord O’Donnell: Former cabinet secretary on the election and life away from the levers of power

The man known as GOD has a reputation for getting the job done

Lord O'Donnell's three principles of rule
Rainbow shades: It's all bright on the night

Rainbow shades

It's all bright on the night
'It was first time I had ever tasted chocolate. I kept a piece, and when Amsterdam was liberated, I gave it to the first Allied soldier I saw'

Bread from heaven

Dutch survivors thank RAF for World War II drop that saved millions
Britain will be 'run for the wealthy and powerful' if Tories retain power - Labour

How 'the Axe' helped Labour

UK will be 'run for the wealthy and powerful' if Tories retain power
Rare and exclusive video shows the horrific price paid by activists for challenging the rule of jihadist extremists in Syria

The price to be paid for challenging the rule of extremists

A revolution now 'consuming its own children'
Welcome to the world of Megagames

Welcome to the world of Megagames

300 players take part in Watch the Skies! board game in London
'Nymphomaniac' actress reveals what it was really like to star in one of the most explicit films ever

Charlotte Gainsbourg on 'Nymphomaniac'

Starring in one of the most explicit films ever
Robert Fisk in Abu Dhabi: The Emirates' out-of-sight migrant workers helping to build the dream projects of its rulers

Robert Fisk in Abu Dhabi

The Emirates' out-of-sight migrant workers helping to build the dream projects of its rulers
Vince Cable interview: Charging fees for employment tribunals was 'a very bad move'

Vince Cable exclusive interview

Charging fees for employment tribunals was 'a very bad move'
Iwan Rheon interview: Game of Thrones star returns to his Welsh roots to record debut album

Iwan Rheon is returning to his Welsh roots

Rheon is best known for his role as the Bastard of Bolton. It's gruelling playing a sadistic torturer, he tells Craig McLean, but it hasn't stopped him recording an album of Welsh psychedelia
Morne Hardenberg interview: Cameraman for BBC's upcoming show Shark on filming the ocean's most dangerous predator

It's time for my close-up

Meet the man who films great whites for a living
Increasing numbers of homeless people in America keep their mobile phones on the streets

Homeless people keep mobile phones

A homeless person with a smartphone is a common sight in the US. And that's creating a network where the 'hobo' community can share information - and fight stigma - like never before