Design author Max Fraser has set a challenge to new and established UK designers to create a desirable artwork that expresses the Joy of Living, starting from a simple sheet of A4 graph paper.
Click on the image to preview the exhibition online
Joy of Living is a charity project that unites over 100 leading lights in the design community to galvanise support for Maggie’s Cancer Caring Centres. The signed works will be exhibited and on sale.
Max Fraser explains: “After a very personal, emotional journey as I supported my mother through her 6-year battle with cancer, I vowed to contribute in some way to mankind’s fight against this disease. Maggie’s recognises that building an atmosphere of calm and celebrating a good quality of life are immensely beneficial to patients, and I know that my mother would have benefited so positively from its services."
Designers including Terence Conran, Tom Dixon, Barber Osgerby, Sebastian Bergne, John Pawson, Tomoko Azumi, Daniel Eatock, Fredrikson Stallard, Martino Gamper, Rob Ryan, Stuart Haygarth, Michael Marriott, Max Lamb, and Troika have all contributed. The name of the designer will not be revealed until a piece is purchased, ensuring that supporters buy a piece to which they have a true emotional response.
Joy of Living, Somerset House, 15 – 21 March, www.londondesignguide.com/joyofliving/
Donations can be made online at justgiving.com/joyofliving