Gregg Segal's 7 Days of Garbage project highlights how much Americans consume
Most of us feel guilty about the amount of rubbish we create – but what if you were faced with your entire weekly output, and were then made to lie in it?
After learning that the average American produces about 4lb of garbage every day (double the amount generated in 1960), Gregg Segal set out to create a project that highlighted these worrying statistics.
"I'm not an environmental activist, though I am concerned not only with how much we consume and throw away, but by how blind we seem to be to all the waste," says the California-based photographer.
In the garden of his Los Angeles home, Segal created three different settings – water, beach and forest – and invited friends, family and neighbours to save all their rubbish for one week before photographing them in one of the settings, surrounded by their pizza boxes, cereal cartons and wine bottles.
"Some people volunteered because they thought that the project was worthwhile," he says. Others endured the indignity of laying in their own residue for payment.
It was important to Segal to highlight the universality of the problem, and a range of socio-economic backgrounds, ages and ethnicities are represented. "I photographed myself and my family too, because my family is part of the problem."
The ongoing project, called "7 Days of Garbage", is one he hopes to be able to expand. "I plan to continue the series, creating other environments, or shooting on location if necessary. The point is to highlight how pervasive garbage is; no corner of the earth is untouched."
For more: greggsegal.com
MusicThe band accidentally called Londoners the C-word
Film 'I've never been comfortable on-screen', she says
Arts & Ents blogs
- 1 'Kidnapped boy may have been abused and murdered by VIP paedophile ring,' say police
- 2 Ridley Scott on Exodus, Gods and Kings casting: 'I'm not going to get it financed if my lead actor is Mohammad so-and-so from such-and-such'
- 3 Girl, 7, gets Tesco to remove 'stupid' sign suggesting superheroes are 'for boys'
- 4 This letter from a reader explains why women can’t play football
- 5 'You should come to my house and eat cheeses with me': 4-year-old sends adorable love letter to girl at school
I'm A Celebrity 2014: Jungle security stepped up after murder and 'suspicious death' close to camp
This house and dental clinic 'piled up like bricks on the brink of collapsing' is why Japan wins at architecture
Ridley Scott on Exodus, Gods and Kings casting: 'I'm not going to get it financed if my lead actor is Mohammad so-and-so from such-and-such'
Marilyn Manson denies involvement in shocking Lana Del Rey rape video
There's a Good Girl exhibition: How female creatives are changing the way women are portrayed in advertising
Rochester by-election: Ukip gains second MP as Tory defector Mark Reckless holds seat
Ukip says babies born to immigrants in the UK should be classed as migrants – which would include Nigel Farage’s own children
'Beast of Bolsover' Dennis Skinner takes Ukip MP Mark Reckless to task moments after he is sworn in
The young are the new poor: Sharp increase in number of under-25s living in poverty, while over-65s are better off than ever
Tamir Rice: 12-year-old boy playing with fake gun dies after being shot by Ohio police
Exclusive: UK approved £7m Israeli arms sales in six months before Gaza conflict