Times New Roman, the world’s go-to font for official looking documents, has been found to be the most trusted typeface among the UK public.
Printing company Solopress surveyed 1,000 people, and remarkably Comic Sans came in second, despite being renowned as the village idiot of fonts.
Perhaps it is Comic Sans’ humbleness and conviviality that makes it trustworthy, while Times New Roman’s is likely down to its use in academic journals.
Times New Roman was created by advertising designer Victor Lardent in collaboration with Monotype in 1931, commissioned by The Times newspaper (which no longer uses it).
The study also found that the ubiquitous Arial was the most recognisable typeface - 33% of participants managing to identify it - despite it being boring as hell.
Only 5% could recognise the Johnston font, though this jumped to 23% in London as it is used on the London Underground.
There were interesting data differences with regard to the age of respondents too.
The over 55s best recognised the BBC font, 35 - 44 year olds the Google typeface and 18 - 24 year old’s picked up on Facebook’s use of Helvetica.
Fonts can prove surprisingly controversial amongst design aficionados, as was the case with The Met museum’s recent logo change.