Richard Branson: One minute interview

Where are you now and what can you see?

I am in Morocco, looking out from the foothills of the High Atlas Mountains. I can see spectacular scenery, and my daughter Holly and son-in-law Freddie relaxing.

What are you currently reading?

I’m reading The Economist on my iPad. I recently watched Simon Sinek’s inspirational TED Talk on how leaders can inspire action, so his book Start With Why is next.

Choose a favourite author and say why you admire her/him

Dr Seuss is one of my favourite authors. His writing is full of fun, silliness and quirkiness, but also great wisdom and wit. He makes you smile while making you think. I look forward to reading his books with my future grandchildren.

Describe the room where you usually write

I usually write outside or while flying, so not usually in a room at all. You’re far more likely to see me sat in a hammock on Necker than you are stuck behind a desk.

Which fictional character most resembles you?

There was an “eccentric billionaire” called Biff Wellington in Scooby Doo that bore more than a passing resemblance to yours truly. However, I would like to say Peter Pan, for his forever young outlook and ability to fly!

Who is your hero/heroine from outside literature?

Nelson Mandela is a true hero to most people around the world, and I’m no exception. He taught the power of forgiveness and the importance of treating everyone equally. He also put a smile on the face of every person he met.

Richard Branson’s new book, ‘The Virgin Way – How to Listen, Laugh and Lead’, is published by Virgin