JK Rowling's unmasking boosts sales of The Cuckoo's Calling

 

Just a few days after JK Rowling was unmasked as the author behind crime novel The Cuckoo’s Calling sales of the book have more than tripled.

The writer, who cast a spell over the publishing industry with her boy wizard franchise Harry Potter, had hoped to keep the pseudonym, Robert Galbraith, under which The Cuckoo’s Calling was published, a secret for longer.

Nielsen BookScan data reveals that 17,662 hardback copies of the novel, published three months ago, were sold between 14 and 20 July, up from just 43 copies the previous week.

JK Rowling was identified as the book’s author by a national newspaper last week.

She revealed that 8,500 English language copies in all formats had been sold prior to her unmasking. However, The Bookseller reported that fewer than 500 copies of the hardback copy were sold in its first three months.

The 450 page novel has been likened to the works of prolific crime fiction writers Ruth Rendell and PD James. The whodunit, featuring war veteran-turned- private- investigator Cormoran Strike, garnered a number of positive reviews when first published.

The Times described it as: “A scintillating novel set in the world of models, rappers, fashion designers, druggies and illicit liaisons.”

Publishers Weekly deemed it “a rare feat” in which “Galbraith combines a complex and compelling sleuth and an equally well-formed and unlikely assistant with a baffling crime."

On website Robert-Galbraith.com Rowling explains why she decided to publish the book under a pseudonym: “I’ve always loved reading detective fiction. Most of the Harry Potter stories are whodunits at heart (Order of the Phoenix is more of a why-did-he), but I’ve wanted to try the real thing for a long time.”

“As for the pseudonym, I was yearning to go back to the beginning of a writing career in this new genre, to work without hype or expectation and to receive totally unvarnished feedback. It was a fantastic experience and I only wish it could have gone on a little longer.”

Rowling denied that revealing the book’s true author was part of an “elaborate marketing campaign to help boost sales” and said that if anyone had seen the “labyrinthine plans” she had laid to conceal her identity “they would realise how little I wanted to be discovered”.

She said: “This was not a leak or marketing ploy by me, my publisher or agent, both of whom have been completely supportive of my desire to fly under the radar. If sales were what mattered to me most, I would have written under my own name from the start, and with the greatest fanfare.”

When Rowling published her first novel for adults, The Casual Vacancy, last year it sold 124,603 copies in its first week.

Rowling will continue to publish Cormoran Strike fiction under the name Robert Galbraith.

Arts and Entertainment
Peter Griffin holds forth in The Simpsons Family Guy crossover episode

TV
Arts and Entertainment
Pedro Pascal gives a weird look at the camera in the blooper reel

TV
Arts and Entertainment
Public vote: Art Everywhere poster in a bus shelter featuring John Hoyland
artVoted for by the public, artworks on Art Everywhere posters may be the only place where they can be seen
Arts and Entertainment
Judd Apatow’s make-it-up-as-you-go-along approach is ideal for comedies about stoners and slackers slouching towards adulthood
filmWith comedy film audiences shrinking, it’s time to move on
PROMOTED VIDEO
Arts and Entertainment
booksForget the Man Booker longlist, Literary Editor Katy Guest offers her alternative picks
Arts and Entertainment
Off set: Bab El Hara
tvTV series are being filmed outside the country, but the influence of the regime is still being felt
Have you tried new the Independent Digital Edition apps?
Arts and Entertainment
Red Bastard: Where self-realisation is delivered through monstrous clowning and audience interaction
comedy
Arts and Entertainment
O'Shaughnessy pictured at the Unicorn Theatre in London
tvFiona O'Shaughnessy explains where she ends and her strange and wonderful character begins
Arts and Entertainment
The new characters were announced yesterday at San Diego Comic Con

TV
Arts and Entertainment
Rhino Doodle by Jim Carter (Downton Abbey)

TV
Arts and Entertainment
No Devotion's Geoff Rickly and Stuart Richardson
musicReview: No Devotion, O2 Academy Islington, London
Arts and Entertainment
Christian Grey cradles Ana in the Fifty Shades of Grey film

film
Arts and Entertainment
Comedian 'Weird Al' Yankovic

Is the comedy album making a comeback?

comedy
Arts and Entertainment
While many films were released, few managed to match the success of James Bond blockbuster 'Skyfall'
film
Arts and Entertainment
Jamie Dornan as Christian Grey in the first-look Fifty Shades of Grey movie still

film
Arts and Entertainment
Sue Perkins and Mel Giedroyc, centre, are up for Best Female TV Comic for their presenting quips on The Great British Bake Off

TV
Arts and Entertainment
Martin Freeman as Lester Nygaard in the TV adaptation of 'Fargo'

TV
Arts and Entertainment
A scene from Shakespeare in Love at the Noel Coward Theatre
theatreReview: Shakespeare in Love has moments of sheer stage poetry mixed with effervescent fun
Arts and Entertainment
Dwayne 'The Rock' Johnson stars in Hercules

film
Arts and Entertainment
Standing the test of time: Michael J Fox and Christopher Lloyd in 'Back to the Future'

film
Arts and Entertainment
<p><strong>2008</strong></p>
<p>Troubled actor Robert Downey Jr cements his comeback from drug problems by bagging the lead role in Iron Man. Two further films follow</p>

film
Arts and Entertainment

theatre
Arts and Entertainment
Tycoons' text: Warren Buffett and Bill Gates both cite John Brookes' 'Business Adventures' as their favourite book

books
Independent
Travel Shop
the manor
Up to 70% off luxury travel
on city breaks Find out more
santorini
Up to 70% off luxury travel
on chic beach resorts Find out more
sardina foodie
Up to 70% off luxury travel
on country retreats Find out more
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    A new Russian revolution: Cracks start to appear in Putin’s Kremlin power bloc

    A new Russian revolution

    Cracks start to appear in Putin’s Kremlin power bloc
    Eugene de Kock: Apartheid’s sadistic killer that his country cannot forgive

    Apartheid’s sadistic killer that his country cannot forgive

    The debate rages in South Africa over whether Eugene de Kock should ever be released from jail
    Standing my ground: If sitting is bad for your health, what happens when you stay on your feet for a whole month?

    Standing my ground

    If sitting is bad for your health, what happens when you stay on your feet for a whole month?
    Commonwealth Games 2014: Dai Greene prays for chance to rebuild after injury agony

    Greene prays for chance to rebuild after injury agony

    Welsh hurdler was World, European and Commonwealth champion, but then the injuries crept in
    Israel-Gaza conflict: Secret report helps Israelis to hide facts

    Patrick Cockburn: Secret report helps Israel to hide facts

    The slickness of Israel's spokesmen is rooted in directions set down by pollster Frank Luntz
    The man who dared to go on holiday

    The man who dared to go on holiday

    New York's mayor has taken a vacation - in a nation that has still to enforce paid leave, it caused quite a stir, reports Rupert Cornwell
    Best comedians: How the professionals go about their funny business, from Sarah Millican to Marcus Brigstocke

    Best comedians: How the professionals go about their funny business

    For all those wanting to know how stand-ups keep standing, here are some of the best moments
    The Guest List 2014: Forget the Man Booker longlist, Literary Editor Katy Guest offers her alternative picks

    The Guest List 2014

    Forget the Man Booker longlist, Literary Editor Katy Guest offers her alternative picks
    Jokes on Hollywood: 'With comedy film audiences shrinking, it’s time to move on'

    Jokes on Hollywood

    With comedy film audiences shrinking, it’s time to move on
    It's the best of British art... but not all is on display

    It's the best of British art... but not all is on display

    Voted for by the British public, the artworks on Art Everywhere posters may be the only place where they can be seen
    Critic claims 'I was the inspiration for Blanche DuBois'

    Critic claims 'I was the inspiration for Blanche DuBois'

    Blanche Marvin reveals how Tennessee Williams used her name and an off-the-cuff remark to create an iconic character
    Sometimes it's hard to be a literary novelist

    Sometimes it's hard to be a literary novelist

    Websites offering your ebooks for nothing is only the latest disrespect the modern writer is subjected to, says DJ Taylor
    Edinburgh Fringe 2014: The comedy highlights, from Bridget Christie to Jack Dee

    Edinburgh Fringe 2014

    The comedy highlights, from Bridget Christie to Jack Dee
    Dame Jenny Abramsky: 'We have to rethink. If not, museums and parks will close'

    Dame Jenny Abramsky: 'We have to rethink. If not, museums and parks will close'

    The woman stepping down as chair of the Heritage Lottery Fund is worried