50 Shades of Grey movie trailer declared sexy and sexist on Twitter

First trailer was set to a reworking of Beyonce's 'Crazy In Love'

The first trailer for Fifty Shades of Grey sent the internet into paroxysms this afternoon, with conversation being 5% portrayal of women, 10% Beyonce soundtrack, 15 % "squeeeeee" and 70% Jamie Dornan's torso.

The trailer was quite slickly executed, even if the dialogue was like scraps from the Twilight cutting room floor and the sex was virtually non-existent, and seemed to go down well with hardcore fans of EL James' novels.

"WAHHHHHHHHHHHHH! I'M PANTING!!!" one happy customer wrote, with another tweeting: "Ok fifty shades of grey trailer is perfection. I'm in love all over again with Christian Grey."

Other were unhappy with Dakota Johnson's Anastasia coming across like a lost puppy, with one viewer writing: "Man if 50 Shades of Grey is a movie that spoofs the sad premise that a woman needs a man to give her worth, then this trailer is KILLING IT."

Some were merely tired by the whole discourse however – "Can someone please summarize 50 Shades of Grey for me in a tweet."

The film is expected to be less explicit than the book, with producer Michael De Luca recently commenting: "We're very conscious of not making anything gratuitous or exploitive while being faithful to the stories of the book and the fans of the book.

"We're going to give them what they expect, which is an intense and erotic love story. Obviously the film can't be as explicit as the book.

"A picture is worth 1,000 words. So to be erotic on screen means I think an image is going to have way more power than reading the words on a page."

Fifty Shades of Grey opens in UK cinemas on Valentine's Day.