Thor: Ragnarok trailer obliterates Disney and Marvel record

Beating Captain America: Civil War and Beauty and the Beast

Click to follow
The Independent Culture

The Thor films may be some of Marvel’s weaker outings, but that hasn’t stopped fans getting very, very excited for Thor: Ragnarok.

People are so keen to see Chris Hemsworth’s short hair and Jeff Goldblum’s turn as The Grandmaster the trailer has broken records.

According to Entertainment Weekly, Thor: Ragnarok has become Disney’s most-watched trailer within 24 hours, having been viewed around the world 136 million times.

That huge milestone beats Beauty and the Beast — Disney’s previous record holder having been watched 127.6 million times — and Marvel’s Captain America: Civil War's 94 million views.

However, Thor: Ragnarok still falls behind overall record holder Stephen King’s It, which was viewed 197 million times within a day.

Along with Hemsworth and Goldblum, Cate Blanchett, Mark Ruffalo, Tom Hiddleston, Tessa Thompson, and Idris Elba all feature in Thor: Ragnarok.

Marvel have three upcoming films set for release in 2017 — Guardians of the Galaxy Vol. 2, Spider-Man Homecoming, and Thor: Ragnarok — the first being Guardians, out 28th April. Thor: Ragnarok hits UK cinemas 27 October.