Elisa Bray: Caught in the Net

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The Independent Culture

"Video killed the radio star" sang Trevor Horn in Buggles; 28 years later, could YouTube have killed the MTV star? YouTube gets eight million page impressions per day.

New band The Flies – formed from the ex-Spiritualized bassist and former Lupine Howl vocalist Sean Cook, and producers Bob Locke and Tim Norfolk – have decided to release their video exclusively online. The film director Julien Temple was such a fan of "High", the first single from their debut album All Too Human, out next month, that he made the video at www.myspace.com/thefliesmusic.

London-based Dan le Sac v Scroobius Pip have done similar. After their debut single "Thou Shalt Always Kill" made a noise on XFM, they made a low-budget video for their cult hit and posted it on YouTube where it got more than a million views. Now the pair have posted the video for their new single, "Beat That My Heart Skipped".

Japanese rockers Electric Eel Shock are also making videos for YouTube. And the Shoreditch buzz-band Trash Fashion are making an online stir.