Fast forward – and press play again: Cassettes are back - Features - Music - The Independent

Fast forward – and press play again: Cassettes are back

Who'd have thought it? Just as the last memories of jammed Walkmans fade away, labels are again releasing on cassette. Elisa Bray ditches her iPod

Some of us kissed goodbye to cassettes a long time ago and embraced the CD and digital download, but the humble cassette has been enjoying a resurgence, its popularity shown by indie bands including MGMT, British Sea Power and She & Him, and record labels, releasing new music on the old format.

MGMT chose the cassette format to release their new song “Alien Days” last weekend to mark Record Store Day. The limited-edition cassette made the perfect collector's piece for super-fans, while the accompanying code allowed fans to download a song that is likely to make the Brooklyn indie-pop band's upcoming new album, set for release this summer. Meanwhile, She & Him, the Sixties-pop-inspired American duo comprising actress singer Zooey Deschanel and M Ward, are releasing their new album Volume 3 on cassette as well as the usual CD and vinyl formats through their US record label Merge. Last year, Dinosaur Jr. sold a cassette trilogy of their first three albums – 1985's Dinosaur, 1987's You're Living All Over Me and 1988's Bug – limited to 500 hand-numbered copies with original artwork.

So what is the reason for bands and record labels putting out music on cassette? For a start there's the nostalgia attached to a cassette – the romantic, rose-tinted memories of creating mixtapes for friends and lovers, and of recording favourite radio shows.

“Cassettes have become a bit fashionable recently and that's understandable – they do have a kind of strong pre-internet appeal,” says Scott Wilkinson, singer of British Sea Power, who put out a limited-edition cassette of their new album Machineries of Joy, alongside the usual CD and vinyl. He adds that there was more than nostalgia to it; the two-sided format suited them: “We are suckers for a half-decent pun, so when the idea of a British C90 Power cassette came to mind we had to go with it. Our cassette is a bit different, because the two sides are first demo tracks, then followed by the finished album versions, kind of tracking the making of our new album.”

You may be wondering who still owns a cassette player these days. Like many others, I was reluctant to throw away my 1980s double cassette deck ghetto blaster so it resides, dusty, in the loft, ready for a good reason to bring it out. MGMT's new song is just that. In case of folk no longer having a player, one independent record label selling cassettes includes a link on their website directing customers to Walkmans for sale on eBay. But for many super-fans, the cassette has become a novelty collector's item for treasuring on the shelf, and it often comes with a download code. As with as the surge in vinyl sales over recent years, many music fans want more than just a digital download: they want their music to be tangible, with all its artwork intact.

For some, however, it's not just a collector's piece. There's a subculture in which cassette labels have been going for a while; tiny independent labels around the world releasing music on the underground, and much of their output is experimental. But it's not only experimental music – Burger Records in America put out full-length albums, that have already been released on major independent labels, on cassette.

The surge in labels is undeniable. The Dublin-based independent label Putting Out Records started releasing cassettes along with vinyl earlier this month. It's only now that the demand for cassette releases is coming to the fore with mainstream indie acts joining the trend. For the labels and the bands themselves, one benefit of releasing cassettes would be the cheap production cost. With cassettes costing just 30p, a run of cassettes, made at home, could cost as little as £50. And for the fans, too, that means cheaper music.

Radio 1 DJ Jen Long, who launched the cassette-releasing label Kissability in 2011 alongside the team from Transgressive, the indie label that released early albums by Foals and Pulled Apart By Horses, says: “There is an element of nostalgia to it, but there's also an element that if you want to put out a record, just to press 250 copies of vinyl you need £700, and most bands today just don't have £700. So if you want to put out a record and it's not going to be just a digital download – you want physical stock to sell on the merchandise table at shows or just to have something to validate yourselves as a group – then cassettes are a great way of doing that.

“They're cheap to produce and they're fun, and you can sell them and have them to keep and you can do artwork for them that isn't just a tiny picture on a screen.”

Most of Kissability's releases, which have included music by cutting-edge new bands including DZ Deathrays, Cut Ribbons, and Deaf Club, come with bonus material alongside a digital download code. They put out a single by the hotly-tipped band Splashh, now signed to Luv Luv Luv Records: “All I Wanna Do” was the first track of their soon-to-be-released debut album Comfort, the bittersweet song full of nostalgia befitting a cassette release.

Long says: “We started to release tapes because they're cheap and I love cassettes. I love that there's something tangible, something physical you can hold, something you can drop and it doesn't usually break. I like the feel of them and I like the way they look on the shelf.” But the surge in cassette labels' popularity isn't just novelty value, she says. “it's because they put out good acts.”

It is also the sound quality of a cassette that has musicians releasing songs on the old format – featuring hissing that can add to the atmosphere of the music.

“The idea that a ”perfect recording“ should be absent of all extraneous noise is a myth of the digital age we are living in,” says M Ward. “Vinyl has a scratch to it and cassette has a certain hiss to it that I love. Making Volume 3 available on cassette is definitely an experiment, but if we can inspire a few listeners to dig out their cassette players instead of listening to music on YouTube or whatever tiny computer speakers they are growing accustomed to then I'm happy.”

British Sea Power's 'Machineries of Joy' is out now. She & Him's 'Volume 3' is out on 13 May

Arts and Entertainment
Robin Thicke's video for 'Blurred Lines' has been criticised for condoning rape

Robin Thicke admits he didn't write 'Blurred Lines'

music
Arts and Entertainment
While many films were released, few managed to match the success of James Bond blockbuster 'Skyfall'

film
Arts and Entertainment
Matt Damon as Jason Bourne in The Bourne Ultimatum (2007)

film
Arts and Entertainment
Sheridan Smith as Cilla Black

Review: Cilla, ITV TV
Arts and Entertainment

TV
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
Arts and Entertainment
Keira Knightley and Benedict Cumberbatch star in the Alan Turing biopic The Imitation Game

film
Arts and Entertainment
Kanye West is on his 'Yeezus' tour at the moment

Music
Arts and Entertainment
Rob James-Collier, who plays under-butler Thomas Barrow, admitted to suffering sleepless nights over the Series 5 script

TV
Arts and Entertainment
Bradley Cooper and Jennifer Lawrence star in new film 'Serena'

film
Arts and Entertainment
Some might argue that a fleeting moment in the actor’s scintillating, silver-tongued company is worth every penny.

TV
Arts and Entertainment
Colin Firth stars as master magician Stanley Crawford in Woody Allen's 'Magic in the Moonlight'

film
Arts and Entertainment
U2 have released Songs of Innocence in partnership with Apple

musicBand have offered new record for free on iTunes
Arts and Entertainment
Brad Pitt stars in David Ayer's World War II drama Fury

film
Arts and Entertainment
Top hat: Pharrell Williams

music
Arts and Entertainment
Jonah Hill and Channing Tatum star as undercover cops in 22 Jump Street

film
Arts and Entertainment
David Bowie is back with fresh music after last year's hit album The Next Day

music
Arts and Entertainment
Keith Richards is publishing 'Gus and Me: The Story of My Granddad and My First Guitar', a children's book about his introduction to music

music
Arts and Entertainment
Calvin Harris has generated £4m in royalties from the music platform

music
Arts and Entertainment
Jenna Coleman stars as the Time Lord's companion Clara in Doctor Who

TV
Arts and Entertainment
Time and time again: the popular daytime quiz has been a fixture on Channel 4 since 1982

TV
Arts and Entertainment

To mark Tolstoy's 186th birthday

books
Arts and Entertainment
Rachel McAdams is reportedly competing with Mad Men's Elisabeth Moss for a major role in True Detective

TV
Arts and Entertainment
Sam Smith returned to the top spot with his album 'In The Lonely Hour'

music
Arts and Entertainment
Steve Backshall is set to dance with Ola Jordan on Strictly Come Dancing. 'I have a friend who's a dancer and she said to me 'You want Ola because she's a fantastic dancer and she can make anyone look good' meaning 'even you'!' he said.

TV
Arts and Entertainment
Sting and Paul Simon on stage together at Carnegie Hall in New York

music
Have you tried new the Independent Digital Edition apps?

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    Mystery of the Ground Zero wedding photo

    A shot in the dark

    Mystery of the wedding photo from Ground Zero
    His life, the universe and everything

    His life, the universe and everything

    New biography sheds light on comic genius of Douglas Adams
    Save us from small screen superheroes

    Save us from small screen superheroes

    Shows like Agents of S.H.I.E.L.D are little more than marketing tools
    Reach for the skies

    Reach for the skies

    From pools to football pitches, rooftop living is looking up
    These are the 12 best hotel spas in the UK

    12 best hotel spas in the UK

    Some hotels go all out on facilities; others stand out for the sheer quality of treatments
    These Iranian-controlled Shia militias used to specialise in killing American soldiers. Now they are fighting Isis, backed up by US airstrikes

    Widespread fear of Isis is producing strange bedfellows

    Iranian-controlled Shia militias that used to kill American soldiers are now fighting Isis, helped by US airstrikes
    Topshop goes part Athena poster, part last spring Prada

    Topshop goes part Athena poster, part last spring Prada

    Shoppers don't come to Topshop for the unique
    How to make a Lego masterpiece

    How to make a Lego masterpiece

    Toy breaks out of the nursery and heads for the gallery
    Meet the ‘Endies’ – city dwellers who are too poor to have fun

    Meet the ‘Endies’ – city dwellers who are too poor to have fun

    Urbanites are cursed with an acronym pointing to Employed but No Disposable Income or Savings
    Paisley’s decision to make peace with IRA enemies might remind the Arabs of Sadat

    Ian Paisley’s decision to make peace with his IRA enemies

    His Save Ulster from Sodomy campaign would surely have been supported by many a Sunni imam
    'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

    'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

    Exclusive extract from Janis Winehouse's poignant new memoir
    Is this the role to win Cumberbatch an Oscar?

    Is this the role to win Cumberbatch an Oscar?

    The Imitation Game, film review
    England and Roy Hodgson take a joint step towards redemption in Basel

    England and Hodgson take a joint step towards redemption

    Welbeck double puts England on the road to Euro 2016
    Relatives fight over Vivian Maier’s rare photos

    Relatives fight over Vivian Maier’s rare photos

    Pictures removed from public view as courts decide ownership
    ‘Fashion has to be fun. It’s a big business, not a cure for cancer’

    ‘Fashion has to be fun. It’s a big business, not a cure for cancer’

    Donatella Versace at New York Fashion Week