Gabrielle Aplin: The Power of a Christmas John Lewis advert?

Will this year's cover of "The Power of Love" bring chart success for its singer?

Last year John Lewis’s 30-second Christmas advert featuring a little boy jiggling his legs in frustration, staring out of the window and harrumphing in the agony of anticipation for his present (wait for it!) to his parents to be given was as successful a commercial for the department store as for the music it included.

Who could forget the melancholic strains of Slow Moving Millie’s cover of The Smiths' “Please Please Please Let Me Get What I Want” that made even the hardest hearts melt?

It rocketed the 29-year-old singer, real name Amelia Warner, from obscurity to a peak of 31 in the UK Singles Charts and elicited 3 million YouTube hits. Slow Moving Millie’s success followed the boost in sales for Ellie Goulding when her cover of Elton John’s “Your Song” featured in John Lewis’ 2010 Christmas commercial, subsequently reaching number two in the charts.

So marked has the interest in John Lewis’ music choices been that the department store released an album Reworked in November 2011 featuring all the songs used in its television ad campaigns.

And today the musician behind this year’s John Lewis advert was named as Gabrielle Aplin ahead of the launch of tomorrow's 2012 Christmas campaign.

The singer from Bath, 20, has recorded a “haunting” reworking of Frankie Goes To Hollywood’s “The Power of Love” which will be released tomorrow as a single in conjunction with the ad.

Having previously gained attention with cover songs that she published on YouTube, Aplin had been about to release her debut single with a record label “Please Don’t Say You Love Me”, but has postponed it to February “so that the single can get the attention it deserves” .

In a video on her YouTube channel Aplin said: “So I’ve had some really, really amazing news which I’m finally allowed to share with you after months of trying to keep my mouth shut."

“For those of you who know me you’ll know that I’m a massive fan of the adverts. I started crying in Tesco when I found out [I had been chosen]. It was a big deal.”

The single, which is already being tipped for chart success, was co-produced by David Kosten (Bat For Lashes, Everything Everything) and Mike Spencer (Emeli Sande, Alex Clare) and is coming out coincidentally 28 years to the day since “The Power of Love” was originally released.

Following a series of 10-second “teasers” this year's John Lewis commercial, a 90-second epic called The Journey, will be premiered at 9.10pm (during Derren Brown's Apocalypse) on Channel 4 tomorrow 9 November.

"The Power Of Love" video will be on on Vevo from 9am tomorrow and will be available to buy at (yes, you guessed it) John Lewis and via download.

Will this year’s John Lewis ad dictate further chart success? Leave your comments below.

Arts and Entertainment

Filming to begin on two new series due to be aired on Dave from next year

TV

Arts and Entertainment
Kit Harington plays MI5 agent Will Holloway in Spooks: The Greater Good

'You can't count on anyone making it out alive'film
Arts and Entertainment
War veteran and father of Peter and Laust Thoger Jensen played by Lars Mikkelson

TVBBC hopes latest Danish import will spell success

Arts and Entertainment
Carey Mulligan in Far From The Madding Crowd
FilmCarey Mulligan’s Bathsheba would fit in better in The Hunger Games
Arts and Entertainment
Pandas-on-heat: Mary Ramsden's contribution is intended to evoke the compound the beasts smear around their habitat
Iart'm Here But You've Gone exhibition has invited artists to produce perfumes
Have you tried new the Independent Digital Edition apps?
Arts and Entertainment

ebooksNow available in paperback
Arts and Entertainment

ebooks
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    'It was first time I had ever tasted chocolate. I kept a piece, and when Amsterdam was liberated, I gave it to the first Allied soldier I saw'

    Bread from heaven

    Dutch survivors thank RAF for World War II drop that saved millions
    Britain will be 'run for the wealthy and powerful' if Tories retain power - Labour

    How 'the Axe' helped Labour

    UK will be 'run for the wealthy and powerful' if Tories retain power
    Rare and exclusive video shows the horrific price paid by activists for challenging the rule of jihadist extremists in Syria

    The price to be paid for challenging the rule of extremists

    A revolution now 'consuming its own children'
    Welcome to the world of Megagames

    Welcome to the world of Megagames

    300 players take part in Watch the Skies! board game in London
    'Nymphomaniac' actress reveals what it was really like to star in one of the most explicit films ever

    Charlotte Gainsbourg on 'Nymphomaniac'

    Starring in one of the most explicit films ever
    Robert Fisk in Abu Dhabi: The Emirates' out-of-sight migrant workers helping to build the dream projects of its rulers

    Robert Fisk in Abu Dhabi

    The Emirates' out-of-sight migrant workers helping to build the dream projects of its rulers
    Vince Cable interview: Charging fees for employment tribunals was 'a very bad move'

    Vince Cable exclusive interview

    Charging fees for employment tribunals was 'a very bad move'
    Iwan Rheon interview: Game of Thrones star returns to his Welsh roots to record debut album

    Iwan Rheon is returning to his Welsh roots

    Rheon is best known for his role as the Bastard of Bolton. It's gruelling playing a sadistic torturer, he tells Craig McLean, but it hasn't stopped him recording an album of Welsh psychedelia
    Russell Brand's interview with Ed Miliband has got everyone talking about The Trews

    Everyone is talking about The Trews

    Russell Brand's 'true news' videos attract millions of viewers. But today's 'Milibrand' interview introduced his resolutely amateurish style to a whole new crowd
    Morne Hardenberg interview: Cameraman for BBC's upcoming show Shark on filming the ocean's most dangerous predator

    It's time for my close-up

    Meet the man who films great whites for a living
    Increasing numbers of homeless people in America keep their mobile phones on the streets

    Homeless people keep mobile phones

    A homeless person with a smartphone is a common sight in the US. And that's creating a network where the 'hobo' community can share information - and fight stigma - like never before
    'Queer saint' Peter Watson left his mark on British culture by bankrolling artworld giants

    'Queer saint' who bankrolled artworld giants

    British culture owes a huge debt to Peter Watson, says Michael Prodger
    Pushkin Prizes: Unusual exchange programme aims to bring countries together through culture

    Pushkin Prizes brings countries together

    Ten Scottish schoolchildren and their Russian peers attended a creative writing workshop in the Highlands this week
    14 best kids' hoodies

    14 best kids' hoodies

    Don't get caught out by that wind on the beach. Zip them up in a lightweight top to see them through summer to autumn
    Robert Fisk in Abu Dhabi: The acceptable face of the Emirates

    The acceptable face of the Emirates

    Has Abu Dhabi found a way to blend petrodollars with principles, asks Robert Fisk