You already know what this sounds like. JLS, the they-seem-like-nice-boys losers (though probably, in the long run, winners) of the last X Factor, are being carefully slotted by LouisWalsh into a lucrative gap in the market.There hasn't been aBritish R&B boy band ofany note since MN8, andthe JLS project is beingpitched withmaximumsafety and minimum risk.Whichmeansvocoderintros, Primark-friendlymelodies and pained, fistclenchedover-emoting,facilitating the fantasythat JLS could be singingto you, yes you.
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