Album: Madonna, Hard Candy (Warner)

Reviewed,Luiza Sauma
Sunday 27 April 2008 00:00 BST
Comments

For the record, I'm neither ageist nor a prude. But when, four tracks into Madonna's 11th studio album 'Hard Candy', the 49-year-old Queen of Pop starts monotonously cooing "see my booty get down" while Pharrell Williams pants desperately over the top, my immediate reaction is sheer, hair-standing-on-end embarrassment.

It's like watching your mum trying to be a lap dancer. The track in question is "Heartbeat", which until that point, was a rather pleasing, bleepy electro-pop ode to the dancefloor – much like the rest of the album, in fact. And therein lies the problem. Whereas Madonna made her mark as a ballsy, boundary-crushing, sexually liberated pop idol, on 'Hard Candy' she takes her cue from pretty much every sexually available, pleasing pop muppet going – from hiring the Neptunes or Timbaland to produce every track on the album to the ridiculous give-it-to-me crotch shot on its cover. Indeed, on "Give it 2 Me", she chants said phrase as if all she really wants you to give her is a mug of Horlicks and a couple of valium. Even Kanye West (who guests on the actually rather brilliant "Beat Goes On") can't save her. The passion's gone.

Pick of the Album: 'Beat Goes On': Kanye provides a pulse

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in