Boyband du jour One Direction know their audience.
By providing just the right amount of unthreatening sexiness ("Take it slow/ Let me kiss youuuu") alongside sing-into-your-hairbrush, life-enhancing pop, this has "OMG!!!!" written all over it. In pink glitter. The upbeat tracks are as catchy as conjunctivitis. But the slowies, such as the Ed Sheeran penned "Little Things", are too saccharine for anyone who doesn't practice kissing on the back of their hand.
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