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Album: You Me at Six, Hold Me Down (Virgin)

From the action-packed band name to the obligatory long song titles, from the witless blare of the vocals to the compressed blandness of the guitar sound, this is bog-standard emo ordinaire.

You Me at Six's main selling point is accessibility: unlike My Chemical Romance they're British, and unlike Lostprophets and Funeral for a Friend they're always, always touring. That's why Hold Me Down will go platinum. By the time the nation's chessboard-sneakered youth notices it's not very good, the band will already have retired to their mansions.