Celebrity MasterChef, it’s all for the self-promotion right?
What possible harm could be done to your public persona by showing off your knife skills in the kitchen while making light banter with John and Gregg?
While none of the celebrity contestants were in dead-end jobs waiting for a win to catapult them into a coveted career, five of the seven winners have gone on to promote their love of cooking on some level.
Of the seven winners, 2010 champion Lisa Faulkner has had the most success in her new-found cooking career, penning a number one bestselling cook book Recipes from My Mother to My Daughter.
She is also the only winner to have managed to woo steely judge John Torode, as the two have been dating since late last year.
2008 winner Liz McClarnon certainly learned more from the show than the average celebrity.
The Atomic Kitten had never cooked before taking part in Celebrity MasterChef, due to spending her life in hotels since the age of 16 travelling with the girl band.
Since her win she has made a number of TV appearances on cooking programmes, and can claim to be the only celebrity in the UK to have created her own pasta dish for Pizza Hut.
Other celebrities, like 2011 winner Phil Vickery (that’s the former rugby international, not the already famous TV chef) have gone on to promote wider food awareness by backing campaigns and working alongside manufacturers.
Only Jayne Middlemiss, the former Top of the Pops presenter, has had no involvement with food professionally since her win in 2009.
Middlemiss has taken a step back from the limelight, preferring to promote well-being through yoga practice rather than dishing up calorific, elaborate meals for the nation to salivate over.