Fame Daddy hoax turns out to be promotion for Channel 4 comedy
The "celebrity sperm clinic" hoax which caught out daytime television show This Morning as well as national newspapers including The Sun and The Telegraph, turns out to have been a promotional stunt for a new television comedy.
The "boss" of the Fame Daddy sperm clinic, Dan Richards, appeared on ITV's This Morning on Tuesday explaining how individuals and couples could buy sperm belonging to big name celebrities such as premiership footballers, rock stars and Oscar-winning actors.
Richards turned out to be an actor and ITV yesterday issued an apology for accidentally misleading its audiences. But the Fame Daddy story was followed up by numerous news outlets including The Telegraph which today published a statement from a TV company called 2LE Media.
“Fame Daddy is not a real organisation. In fact it’s entirely made up, and is part of a satirical comedy / entertainment programme that we are producing for Channel 4,” the statement said.
“There is a serious side to the programme in that it aims to highlight the sometimes detrimental impact of social media on our news culture. Fame Daddy, for example, after starting out simply as a press released website with a social media footprint has reached Los Angeles, China and Australia.”
The FameDaddy.com website launched in 2012 carries the description “The world’s first celebrity sperm donor service”, claiming to offer “individuals and couples the celebrity semen of their choice.”
Sample donors include ex-premiership footballers earning over £10m, rock stars worth £40m, Oscar-winning actors, aristocrats, athletes and racing drivers.
ITV launched an investigation after Tuesday’s programme and later apologised to viewers who had been “deliberately misled by this stunt”.
An ITV spokeswoman said: "We obviously always make every effort to ensure the legitimacy of all the many stories which we feature on This Morning, as well as the authenticity of all guests. We carry out a range of checks, which in this case included verifying that this company was legally registered, and we did the interview in good faith."
She said those behind the stunt “clearly went to great lengths to pull the wool over the eyes of the programme and our audience”.
game of thrones reviewWarning: spoilers
North London meets The Exorcist in eerie suburban drama
Filming to begin on two new series due to be aired on Dave from next year
Arts & Ents blogs
- 1 How the language you speak changes your view of the world
- 2 'Fire at every person you see': Israeli soldiers reveal they were ordered to shoot to kill in Gaza – even if the targets may have been civilians
- 3 General Election 2015: 14-year-old boy asks Nick Clegg – 'can you kill Katie Hopkins?'
- 4 Uploading pictures to find out how old you are gives Microsoft the right to post them wherever they want
- 5 YouTube social experiment shows just how easy it is to kidnap a child
Top Gear: Jodie Kidd, Philip Glenister and Guy Martin 'in advanced talks' to join show
X-Men Apocalypse: First look at Jubilee and Jean Grey played by Game of Thrones star Sophie Turner
American Horror Story: Hotel Angela Bassett set to make 'lots of trouble' with Lady Gaga in season 5
Fifty Shades of Grey movie shows first sex scene 'after 40 minutes'
Game of Thrones season 5 episode 4 - review: Sansa is in danger of becoming another footnote in Westeros' bloody history
Over 50,000 families shipped out of London boroughs in the past three years due to welfare cuts and soaring rents
EU asylum policy is 'a direct threat to our civilisation', says Nigel Farage
The Rothschild Libel: Why has it taken 200 years for an anti-Semitic slur that emerged from the Battle of Waterloo to be dismissed?
In defence of liberal democracy
General Election 2015: UK will be 'run for the wealthy and powerful' if Tories retain power, Labour warns
Schools forced to act as 'miniature welfare states' with teachers buying underwear and even haircuts for poor pupils