Stakes are high in The Great British Bake Off, as all avid fans will know, so last night’s Baked Alaska scandal was bound to cause a social media furore.
Iain Watters’ ice-cream dessert was reduced to a melting mess after fellow contestant Diana Bird removed it from her freezer: “Well you’ve got your own freezer, haven’t you.”
A frustrated Iain proceeded to dump the catastrophic sweet treat in the bin – “I’d rather present nothing” - in what was later described as “a moment of madness”.
Of course, with nothing to present to judges Mary Berry and Paul Hollywood, he was swiftly eliminated from the competition.
And amidst the commotion, Twitter did not fail to deliver: behold #Bingate.
At the end of the day Mary & I need something to judge, it's not about melted ice cream but about what's presented to US... #bingate; Paul Hollywood (@PaulHollywood) August 27, 2014
Lessons from #bingate: the British public have a terrifying store of anger reserved for drama surrounding baked goods.; Daisy (@_daisyporter) August 27, 2014
The fourth episode of GBBO saw a peak in Twitter activity surrounding the show, with a total of 118, 144 tweets sent by social media users - a ridiculous 3,948 tweets per minute.
Other hashtags linked to the Baked Alaska scandal included #justiceforiain, #bringiainback, #dirtydiana, #sabotage and #binincident.
However, as all dedicated GBBO fans will know, the programme was prerecorded over the summer so those calling for Iain's return may do well to take some advice from the man himself.
Guys no hard feelings now. Diana is a top lady and all us tent bakers are greats pals. Can't wait to tune into the rest of the series.; iain watters (@iain_watters) August 28, 2014
Just don't mention #bingate...Reuse content