ITV's This Morning victim of celebrity sperm donor hoax
Daytime television show This Morning fell victim to a hoax after it publicised a new celebrity sperm bank called Fame Daddy.
Dan Richards, the chief operating officer of Fame Daddy, appeared on This Morning on Tuesday claiming to provide sperm donations from big name celebrities to women wanting to conceive.
ITV today admitted the man was “an actor working for a TV production company”.
The FameDaddy.com website launched in 2012 carries the description “The world’s first celebrity sperm donor service”, claiming to offer “individuals and couples the celebrity semen of their choice.”
Sample donors include ex-premiership footballers earning over £10m, rock stars worth £40m, Oscar-winning actors, aristocrats, athletes and racing drivers.
ITV launched an investigation after Tuesday’s programme and today apologised to viewers who had been “deliberately misled by this stunt”.
An ITV spokeswoman said: "We obviously always make every effort to ensure the legitimacy of all the many stories which we feature on This Morning, as well as the authenticity of all guests. We carry out a range of checks, which in this case included verifying that this company was legally registered, and we did the interview in good faith."
She said those behind the stunt “clearly went to great lengths to pull the wool over the eyes of the programme and our audience”.
This Morning presenters Holly Willoughby and Philip Schofield told viewers that alarm bells had started to ring on Tuesday when their guest was on air.
"There is no doubt it was an incredible tale," Schofield said.
“There was something not quite right, it was so unbelievable,” Willoughby added.
The Fame Daddy website asks people to take the "find your dream fame daddy quiz" and says "Girls, want to shoot for the stars? Get in touch today, our consultants are here fore you".
A request for comment made via the Fame Daddy website has so far failed to elicit a response.
elephant appealThe first 23 lots in our charity auction have now gone. But there are 22 more still up for grabs
newsFormer soldier taped 33 of the animals to the floor and then stamped on them one by one
Michelle Nijhuis' daughter insists (s)he is, and she learnt a valuable lesson on gender in books
Arts & Ents blogs
Exclusive: Young people ‘want UK to stay in Europe’: Four in 10 adults aged 18 to 24 are ‘firmly in favour’ of membership, poll shows
Tom Daley ‘is gay because his father died’ says UK evangelist
Iain Duncan Smith leaves Commons food banks debate early
Kiss and yell: Italian protester charged with sexual assault after kissing riot police officer
PM denies two child limit for benefits is part of Tory welfare policy
Anachronistic and iniquitous, grammar schools are a blot on the British education system
- 1 America's 'virgin births'? One in 200 mothers 'became pregnant without having sex'
- 2 North Koreans are gasping for the truth: Let's give it to them
- 3 Sun will 'flip upside down' within weeks, says Nasa
- 4 Christmas comes early: Justin Bieber is 'retiring from music'
- 5 Cycle death inquest: Boyfriend hugs driver of 32 tonne tipper truck that killed his girlfriend
- < Previous
- Next >