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With the Internet angered by Pepsi’s latest Kendall Jenner-starring advert , late-night comedians seized the opportunity to relentlessly mock the tasteless - and now pulled - clip.
First up was Jimmy Kimmel, who was confused about how the controversial advert, which trivialises the Black Live Matter movement to promote cola, ever got made.
He said: “The fact that this somehow made it through - I can’t imagine how many meetings, and edits, and pitches, and then got the thumbs-up from who know how many people is absolutely mind-boggling.”
In pictures: Protests, pomp and Donald TrumpShow all 30 1 /30In pictures: Protests, pomp and Donald Trump In pictures: Protests, pomp and Donald Trump President-elect Donald Trump acknowledges guests as he arrives on the platform at the US Capitol in Washington DC
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In pictures: Protests, pomp and Donald Trump Donald Trump is sworn in as the 45th president of the United States by Chief Justice John Roberts as Melania Trump looks on during the 58th Presidential Inauguration at the U.S. Capitol in Washington
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In pictures: Protests, pomp and Donald Trump President Donald Trump shakes hands with Justice John Roberts after taking the oath at inauguration ceremonies swearing in Trump as the 45th president of the United States
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In pictures: Protests, pomp and Donald Trump President Donald Trump raises his fists after his inauguration on the West Front of the U.S. Capitol
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In pictures: Protests, pomp and Donald Trump U.S. President-elect Donald Trump greets outgoing President Barack Obama before Trump is inaugurated during ceremonies on the Capitol in Washington
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In pictures: Protests, pomp and Donald Trump resident-elect Donald Trump arrives on the platform of the US Capitol in Washington DC
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In pictures: Protests, pomp and Donald Trump Attendees partake in the inauguration ceremonies to swear in Donald Trump as the 45th president of the United States at the U.S. Capitol in Washington DC
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In pictures: Protests, pomp and Donald Trump US President Donald Trump delivers his inaugural address during ceremonies at the US Capitol in Washington DC
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In pictures: Protests, pomp and Donald Trump U.S. President Donald Trump waves with wife Melania during the Inaugural Parade in Washington DC
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In pictures: Protests, pomp and Donald Trump Protesters registered their rage against the new president Friday in a chaotic confrontation with police who used pepper spray and stun grenades in a melee just blocks from Donald Trump's inaugural parade route. Scores were arrested for trashing property and attacking officers
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In pictures: Protests, pomp and Donald Trump Demonstrators protest against US President Donald Trump in Washington DC
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In pictures: Protests, pomp and Donald Trump A woman holds a sign before the start of the Presidential Inauguration of Donald Trump at Freedom Plaza in Washington DC
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In pictures: Protests, pomp and Donald Trump Anti-Trump protesters prepare banners for a protest against the inauguration of US President-elect Donald Trump, in Berlin
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In pictures: Protests, pomp and Donald Trump Demonstrators shout slogans against US President-elect Donald Trump in Washington DC
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In pictures: Protests, pomp and Donald Trump Demonstrators march, block foot traffic and clash with U.S. Capitol Police at the entry checkpoints for the Inauguration of Donald Trump
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In pictures: Protests, pomp and Donald Trump Demonstrators display a banner as people arrive for US President-elect Donald Trump's inauguration in Washington DC
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In pictures: Protests, pomp and Donald Trump A man displays a placard as people lineup to get into the National Mall for the inauguration of US President-elect Donald Trump in Washington DC
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In pictures: Protests, pomp and Donald Trump Protesters demonstrating against U.S. President Donald Trump raise their hands as they are surrounded by police on the sidelines of the inauguration in Washington DC
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In pictures: Protests, pomp and Donald Trump A demonstrator wearing a mask depicting Donald Trump protests outside the US Embassy in London
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In pictures: Protests, pomp and Donald Trump Demonstrators hold placards as they protest outside the US Embassy in London
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In pictures: Protests, pomp and Donald Trump Former US President George W. Bush and First Lady Laura Bush arrive for the Presidential Inauguration at the US Capitol
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In pictures: Protests, pomp and Donald Trump Michelle Obama and Dr. Jill Biden share an umbrella as President Donald Trump delivers his inaugural address at the inauguration in Washington DC
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In pictures: Protests, pomp and Donald Trump Former Democratic presidential nominee Hillary Clinton and former President Bill Clinton arrive on the West Front of the U.S. Capitol in Washington
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In pictures: Protests, pomp and Donald Trump U.S. Vice President Mike Pence takes the oath of office on the West Front of the U.S. Capitol in Washington, DC
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In pictures: Protests, pomp and Donald Trump Advisors to President-elect Donald Trump, Kellyanne Conway and Steve Bannon depart from services at St. John's Church during the Presidential Inauguration in Washington
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In pictures: Protests, pomp and Donald Trump Protesters demonstrating against U.S. President Donald Trump take cover as they are hit by pepper spray by police on the sidelines of the inauguration in Washington DC
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In pictures: Protests, pomp and Donald Trump An activist demonstrating against U.S. President Donald Trump is helped after being hit by pepper spray on the sidelines of the inauguration in Washington DC
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In pictures: Protests, pomp and Donald Trump A police officer tries to tackle a protester demonstrating against U.S. President Donald Trump
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In pictures: Protests, pomp and Donald Trump Police arrest and detain a protester in the street in Washington DC
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In pictures: Protests, pomp and Donald Trump A police officer falls to the ground as another shoots pepper spray at protesters demonstrating against U.S. President Donald Trump on the sidelines of the inauguration in Washington DC
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Trevor Noah of The Daily Show also took swings at the advert, explaining how it’s "so sad" that "once again we see a Kardashian in a video being put in an awkward position," alluding to Kim Kardashian's infamous sex tape.
Seth Myers decided to spoof the advert, creating an ‘alternative ending’ following the upset. In his new clip, a black woman is seen handing a policeman a Pepsi; however, instead of celebrations like in the original, the copper calls in back-up to apprehend the woman.
Over on the Late Show, Stephen Colbert took aim: “We have a deeply divided nation, but today, it seems that everyone has come together to join the protest against the new protest ad from Pepsi.”
The 52-year-old then began to dissect exactly what happens throughout the advert, dissecting each moment, barely containing his own laughter: “It starts with a throng of beautiful, multi-ethnic people protesting in the streets of, I’m gonna guess Newport, Rhode Island.
“So far, we don’t know what has caused all of America’s hot extras to take to the streets. But I’m guessing it’s a protest for ‘Attractive Lives Matter.’” Watch the full clip here.
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