As holidaying in the UK grows in popularity, the National Trust has stepped in to save a kilometre of Welsh coastline from the growing army of "staycationers".
If it succeeds in acquiring the land on the south-west tip of the Llyn peninsula, it will be the biggest piece of coastline the trust has secured for five years.
"It's a place that's been at grave risk of inappropriate development and [one] we want to purchase and protect forever," said Paul Lewis of the National Trust.
"This is a true jewel in our national coastline; a home to a fragile community that depends on the sea for its very existence, as well as being a delicate ecosystem of rare plant and wildlife."
The National Trust is launching an appeal to fund the £3m acquisition.