As holidaying in the UK grows in popularity, the National Trust has stepped in to save a kilometre of Welsh coastline from the growing army of "staycationers".
If it succeeds in acquiring the land on the south-west tip of the Llyn peninsula, it will be the biggest piece of coastline the trust has secured for five years.
"It's a place that's been at grave risk of inappropriate development and [one] we want to purchase and protect forever," said Paul Lewis of the National Trust.
"This is a true jewel in our national coastline; a home to a fragile community that depends on the sea for its very existence, as well as being a delicate ecosystem of rare plant and wildlife."
The National Trust is launching an appeal to fund the £3m acquisition.
Subscribe to Independent Premium to bookmark this article
Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies