Alexander Fury: A fashion house with two labels is dodgy – unless it’s Prada, natch
Wear, what, why, when?
I'm a snob. Maybe you've figured that out if you've looked at my general fashion tastes – Prada good, Primark bad. I always remember the words of Isabella Blow: “I don't like crap. I like craftsmanship.”
That's also my issue with diffusion lines. Diffusion lines, for those who don't remember the 1990s quite so clearly, were “accessible” designer clothes before the high street got its act together and drafted in people like Christopher Kane, Karl Lagerfeld and Stella McCartney to knock themselves off.
I never really bought into diffusion. The entire premise – watering-down a designer's vision so it could be mass-produced in cheaper fabric and simpler cuts – is antithetical to everything I love about high fashion. Namely, the quotient of craftsmanship over crap.
So, a fashion house with two labels is viewed as decidedly dodge. The only one that works, honestly, is Miu Miu. The name comes from Miuccia Prada's childhood nickname, and that's how the brand should always be seen – as a younger, light-hearted take on Prada. Prada with a giggle.
However, Miu Miu is no laughing matter. It's a luxury brand unto itself. Some people don't even twig that the two are not only related, but helmed by the same woman. That's a mark of the power of Mrs Prada. The phrase “diffusion” must never be mentioned: the official house patois dubs it a “sister brand”.
Miu Miu's latest ad campaign features French actresses Léa Seydoux and Adèle Exarchopoulos, co-stars of the Palme d'Or-winning Blue Is The Warmest Colour. The label is also launching a fragrance with Coty in 2015. This is no mere sister act.
Alas, I and the rest of the male fashion fraternity continue to mourn the closure of Miu Miu's menswear in 2006. Cultish was its appeal. Skinny were its trews. Mrs Prada, hear my plea. Bring back Miu Miu for men – I look dreadful in a pencil skirt.
Life & Style blogs
Blood test that predicts Alzheimer's disease
Pakistan vs Paul Smith: Sandal-wearers bemused by famed British designer's attempts to sell traditional Peshawari chappal-style shoes for the distinctly untraditional sum of £300
Lego told off by 7-year-old girl for promoting gender stereotypes
Mapping the tubes: The hidden world of undersea cables that make up the internet
Titanfall: Release date, gameplay basics, DLC and everything else you need to know
- 1 Bad cattitude: Family call police after crazed and 'hostile cat with a history of violence' attacks baby before attempting to 'flee custody'
- 2 Family forced to flee home after discovering 'terrifying' nest of spiders in bananas
- 3 First Kiss: Filmmaker gets 20 strangers to make out on YouTube with awkward results
- 4 Grace Dent: Who cares if she spells it Barraco Barner? Gemma Worrall is more employable than some bookish arts graduate
- 5 Bob Crow death: 'Admired by his members, feared by employers' - Tributes pour in for RMT union leader and 'working class hero' Bob Crow
£20000 - £25000 per annum: Inspiring Interns: One of the largest mobile advert...
£20000 - £23000 per annum: Inspiring Interns: Our client specialises in creati...
£30000 - £50000 per annum + Very Competitive Salary: Austen Lloyd: Private Cli...
£30000 - £35000 per annum + Very Competitive Salary: Austen Lloyd: Residential...