Alexander Fury

Alexander Fury is a fashion journalist, author and critic. He is fashion editor of the Independent, i and the Independent on Sunday newspapers and was awarded the inaugural Editorial Intelligence Award for Fashion Commentator of the Year 2014-15. He was named one of InStyle magazine's 20 most powerful people in fashion in 2015.

Meet the star of Louis Vuitton's new advertising campaign

Louis Vuitton's new campaign star is instantly recognised and idolised the world over. But she isn't an actor or a supermodel – she's the first computer-game character to become a high-fashion heroine. How very 2016, says Alexander Fury

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Bygone icons, fashion over style, and the importance of taste

I normally wince whenever I see the term “style icon” used. Which means I wince a lot these days, as “style icon” is the favoured way to describe everyone from daytime television presenters and vapid society girls to a couple of male models. Few men outside of fashion get the accolade: Vanity Fair's best-dressed list usually features a smattering of European royals as its only masculine components, and the prerequisite current flavours of Hollywood. The phrase is so ubiquitous as to become meaningless.