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Men: Fresh ways to start the day


Symbolically, we all now know that blue isn’t just for boys, but when it comes to a spritz or splash, the hue represents clean, fresh masculinity better than any other – bringing to mind as it does the sea and the sky.

Invoking the transformative powers of menthol or the evocative scent of the Mediterranean Sea in your morning shower may be just the way to set yourself up for the day. A host of men’s products launched for spring showcase a brilliant coincidental boon of blue-washing – your toiletry bag will be kitted out in one of the menswear colours of the season.