Britain's legendary singer David Bowie is the protagonist of Louis Vuitton's new advert.
Starring with supermodel Arizona Muse, the 66-year-old takes part in an extravagant Venetian masquerade ball in which he plays a harpsichord as he sings I'd Rather Be High, a song from his latest album, The Next Day.
He recently beat a stylish shortlist that included Beau Brummell and Elizabeth I to become the best-dressed Briton, now he is featured in Louis Vuitton's ad promoting one of his latest songs.
The advert is part of the campaign entitled L'invitation au Voyage, which kicked-off in November last year. It was the French house's first TV ad ever and showed model Muse running through the Louvre before floating off into the skies in a red-and-white striped hot air balloon, the same balloon in which she arrives to Venice's St Mark's Square.
She enters the grand palazzo and sits next to Bowie as he sings I'd Rather Be High.
The one-minute long video, directed by Romain Gavras, ends when Muse opens her eyes and finds herself in the same ballroom, but desolate. She grabs her only companion, a Louis Vuitton 'Vivienne' black handbag and sails away in a red sail-boat.
Guess is she might arrive to the next L'invitation au Voyage series on the same boat.