Catwalk shows are impressive feats for big brands with big budgets, but emerging designers often have to find more innovative, and less expensive, ways of showcasing their work to a worldwide audience. One such way that has come on in leaps and bounds is the fashion film.
Last night, at the end of the first day of London Fashion Week, one such film was premiered, as part of the British Fashion Council’s Fash/on Film initiative devised to support relationships between fashion designers and film makers. Georgia Hardinge, a womenswear designer who made her debut in 2009, has joined forces with River Island as part of the latter’s Design Forum initiative to showcase her spring/summer 2013 collection in a way that utilises the power of the web to share captivating images in an instant.
A graduate of the Parsons Paris School of Art and Design, Hardinge’s first collection for River Island uses her signature architectural style – taking inspiration from Swiss surrealist painter and sculptor H.R. Geiger - to portray a level of depth and movement in her 3D, almost sculptural designs, which are perfectly showcased in the short film directed by Alex Turvey.
Hardinge has experimented with prints and a focus on the female form to create a visually rich series of monochromatic designs which will go on sale via the high street store at the beginning of April.
The collaboration with Hardinge, who has dressed high-profile celebrities such as Beyonce, Lady Gaga and Florence Welch, is another feather in the cap of a brand that has upped its fashion-forward offering of late, with much international attention being focussed on a collaboration with Rihanna that will be presented on the catwalk at London Fashion Week later today.