Style File: A cool day at the office (dressing for the job you want)

view gallery VIEW GALLERY

If you’ve made a resolution to improve your working life, remember the  old adage about dressing for the job you want, says Rebecca Gonsalves

For so many people, January is the sort of month one endures rather than embraces, due, in a large part, to the return to work without sight of respite until the summer holidays.

Dragging yourself out of bed before the sun rises is unlikely to put a spring in anyone’s step, but being able to choose a stylish, office-appropriate outfit without much thought is one way of making the return-to-office-servitude more appealing. And as the work/life balance tips in favour of the office for many, investing in high-quality pieces, which won’t come apart at the seams is a good strategy and makes sense in the long term on  a cost-per-wear basis.

When Atea launched last season, it did so with a mission to create a “modern, transitional wardrobe” for the everyday – which, in practice, means that while there are suit-like ensembles in the traditional sense, everything goes with everything.

“Our launch collection was all about setting the tone for the brand – minimal, relaxed, aspirational,” says Laura Myers, founder and creative director of the brand. “Our customers have really understood the versatility of the brand and their purchases reflect that – they’re gravitating towards classic wardrobe staples that have longevity and great wearability.”

Myers has continued the theme of timeless sensibility for spring/summer but has given the collection a “fresher, more architectural angle”. While innovative new fabrics – bonded cotton, tweed slub and neoprene mousse – add another dimension to the silhouette and a sense of luxury.

The new collection launches today, and will be showcased on a shiny new website concept for which Myers has collaborated with influential stylists, editors and photographers to add “another dimension to the experience and convey key moods of the collection”. A section dedicated to “wardrobe essentials” will demonstrate groups of complementary products – stripes with stripes, for example, or neoprene pieces.

The new colour palette focuses on blue, navy and charcoal balanced with oatmeal and blush.

News
A model of a Neanderthal man on display at the National Museum of Prehistory in Dordogne, France
science
News
Richard Dawkins dedicated his book 'The Greatest Show on Earth' to Josh Timonen
newsThat's Richard Dawkins on babies with Down Syndrome
Arts and Entertainment
Eye of the beholder? 'Concrete lasagne' Preston bus station
architectureWhich monstrosities should be nominated for the Dead Prize?
Extras
indybest
PROMOTED VIDEO
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Life and Style
ebooksFrom the lifespan of a slug to the distance to the Sun: answers to 500 questions from readers
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    C# .NET Software Developer (Client-Side, SQL, VB6, WinForms)

    Negotiable: Harrington Starr: C# .NET Software Developer (Client-Side, SQL, VB...

    C# Developer (Genetic Algorithms, .NET 4.5, TDD, SQL, AI)

    £40000 - £60000 per annum + Benefits + Bonus: Harrington Starr: C# Developer (...

    C# Full Stack Developer (.NET 4.0, ASP.NET, MVC, Ajax, WCF,SQL)

    £55000 - £65000 per annum + Benefits + Bonus: Harrington Starr: C# Full Stack ...

    AIFMD Business Analyst / Consultant - Investment Management

    £450 - £600 per day: Harrington Starr: AIFMD Business Analyst / Consultant - I...

    Day In a Page

    Middle East crisis: We know all too much about the cruelty of Isis – but all too little about who they are

    We know all too much about the cruelty of Isis – but all too little about who they are

    Now Obama has seen the next US reporter to be threatened with beheading, will he blink, asks Robert Fisk
    Neanderthals lived alongside humans for centuries, latest study shows

    Final resting place of our Neanderthal neighbours revealed

    Bones dated to 40,000 years ago show species may have died out in Belgium species co-existed
    Scottish independence: The new Scots who hold fate of the UK in their hands

    The new Scots who hold fate of the UK in their hands

    Scotland’s immigrants are as passionate about the future of their adopted nation as anyone else
    Britain's ugliest buildings: Which monstrosities should be nominated for the Dead Prize?

    Blight club: Britain's ugliest buildings

    Following the architect Cameron Sinclair's introduction of the Dead Prize, an award for ugly buildings, John Rentoul reflects on some of the biggest blots on the UK landscape
    Culture Minister Ed Vaizey: ‘lack of ethnic minority and black faces on TV is weird’

    'Lack of ethnic minority and black faces on TV is weird'

    Culture Minister Ed Vaizey calls for immediate action to address the problem
    Josephine Dickinson: 'A cochlear implant helped me to discover a new world of sound'

    Josephine Dickinson: 'How I discovered a new world of sound'

    After going deaf as a child, musician and poet Josephine Dickinson made do with a hearing aid for five decades. Then she had a cochlear implant - and everything changed
    Greggs Google fail: Was the bakery's response to its logo mishap a stroke of marketing genius?

    Greggs gives lesson in crisis management

    After a mishap with their logo, high street staple Greggs went viral this week. But, as Simon Usborne discovers, their social media response was anything but half baked
    Matthew McConaughey has been singing the praises of bumbags (shame he doesn't know how to wear one)

    Matthew McConaughey sings the praises of bumbags

    Shame he doesn't know how to wear one. Harriet Walker explains the dos and don'ts of fanny packs
    7 best quadcopters and drones

    Flying fun: 7 best quadcopters and drones

    From state of the art devices with stabilised cameras to mini gadgets that can soar around the home, we take some flying objects for a spin
    Joey Barton: ‘I’ve been guilty of getting a bit irate’

    Joey Barton: ‘I’ve been guilty of getting a bit irate’

    The midfielder returned to the Premier League after two years last weekend. The controversial character had much to discuss after his first game back
    Andy Murray: I quit while I’m ahead too often

    Andy Murray: I quit while I’m ahead too often

    British No 1 knows his consistency as well as his fitness needs working on as he prepares for the US Open after a ‘very, very up and down’ year
    Ferguson: In the heartlands of America, a descent into madness

    A descent into madness in America's heartlands

    David Usborne arrived in Ferguson, Missouri to be greeted by a scene more redolent of Gaza and Afghanistan
    BBC’s filming of raid at Sir Cliff’s home ‘may be result of corruption’

    BBC faces corruption allegation over its Sir Cliff police raid coverage

    Reporter’s relationship with police under scrutiny as DG is summoned by MPs to explain extensive live broadcast of swoop on singer’s home
    Lauded therapist Harley Mille still in limbo as battle to stay in Britain drags on

    Lauded therapist still in limbo as battle to stay in Britain drags on

    Australian Harley Miller is as frustrated by court delays as she is with the idiosyncrasies of immigration law
    Lewis Fry Richardson's weather forecasts changed the world. But could his predictions of war do the same?

    Lewis Fry Richardson's weather forecasts changed the world...

    But could his predictions of war do the same?