To celebrate 501s day, we asked fashion insiders to share their style memories

Kay Davis, Martell Campbell and more give us the highs and lows of their sartorial history

It's hard to imagine the contemporary fashion landscape without the humble jean. When, in 1873, 501s were created for workers, nobody knew the cultural phenomenon the garment would become.

20th May is 501 Day, the annual celebration of the original blue jean. To to mark the occasion Levi’s are launching a summer of collaboration - and you can join in this weekend by celebrating your own personal style for 501 Day.

In honour of the landmark anniversary and the integral role Levi’s has played in fashion history, we asked a selection of some of the capital’s most style savvy people to share their most memorable fashion moments, from their favourite ever item of clothing to how they best like to style their own 501s.

For both Donya Campbell – the super-stylish, multihyphenate whose work spans designing, styling and modelling - and Natalie Salmon, ES Magazine’s social media editor, music is an integral part of their favourite jeans memories. Meanwhile, The Independent’s lifestyle writer Olivia Petter and ultra cool stylist and influencer Martell Campbell recall their biggest fashion mistakes. And Jenny Kennedy, senior fashion editor at ES Magazine, remembers how she used to try to emulate her heroine.

Make sure to join the birthday celebrations this weekend and make more style memories. From now until 23 May, head the Regent Street store to get experimental in the Creative Labs studio where, from patches and pins to stripes and quilting, there’s a whole host of elevated customisation options that are sure to add to your sartorial arsenal.

Visit levi.com/501day to find out more