iPhone 6 fans start queueing for new Apple smartphone days before it has been unveiled

Though they're not just there for their health - many are being paid by companies and websites to tout their wares in TV interviews

Like salmon migrating back to the riverbeds they spawned from, the annual queuing-of-the-nerds ahead of a new iPhone launch is a natural event that inspires awe, wonder and more than a few questions.

How do they know where to go? What mysterious force calls them back year after year? Why – in the face of such hardship – do they even bother?

LIVE: Apple iPhone 6 event

Well, okay, so it’s not worthy of a David Attenborough voice-over, but reports are in: those super keen Apple fans have already begun queuing up outside the company's flagship store in New York ahead of the iPhone 6 launch on September 9th.

Read more: New video shows most complete iPhone 6
Everything we know (and guess) about the iWatch

The eager consumers were first spotted by tech investor Dan Benton, although if previous iPhone launch schedules are anything to go by they’ve still got quite a wait on their hand. – Apple tends to turn its new smartphones out to the baying crowds to buy ten days (give or take) after the initial unveiling.

However, the early queuing isn’t just the result of gadget-zealotry – many in the line have joined for commercial reasons. The couple at the front of the line – Moon and Jason Ray – are there to promote an app named VideoMedicine (it lets you Skype your doctor) to roving TV crews.

“Basically we’re just going to be here soaking up as much press as we can and getting as much air time while having the adventure of a lifetime,” Moon Ray told CNBC.

Another line-waiting duo, cousins Brian Ceballo and Joseph Cruz, are in line to represent an electronic goods reseller BuyBackWorld. In addition to having their food and iPhones paid for by the company the pair, who actually arrived first, also received $2,500 from the Rays to switch places.

Video: iPhone 6 - What to expect

Tech analysts are expecting Apple to unveil two new iPhones at the events on September 9th – one with a 4.7-inch screen and a second with a 5.5-inch screen. The devices are expected to offer a new, tougher displays a mobile wallet function and new health-tracking features.

There are also rumours that Apple will be unveiling a new wearable – the fabled iWatch – although if they do, it’s likely not to go on sale before the beginning of 2015.  

Emma Watson has become the latest target of the 4Chan nude hacking scandal
peopleThreats follows actress' speech on feminism and equality at the UN
Life and Style
food + drink
Arts and Entertainment
British actor Idris Elba is also a DJ and rapper who played Ibiza last summer
Life and Style
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Life and Style
ebooksFrom the lifespan of a slug to the distance to the Sun: answers to 500 questions from readers
Life and Style
Life and Style
Alan Turing, who was convicted of gross indecency in 1952, was granted a royal pardon last year
Arts and Entertainment
Sheridan Smith as Cilla Black and Ed Stoppard as her manager Brian Epstein
tvCilla Episode 2 review: Grit under the glamour in part two of biopic series starring Sheridan Smith
Life and Style
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Trainee Helpdesk Analyst / 1st Line Application Support Analyst

    £18000 per annum: Ashdown Group: An established and growing IT Consultancy fir...

    Project Manager (retail, upgrades, rollouts)

    £40000 - £45000 Per Annum + benefits: Clearwater People Solutions Ltd: Project...

    Technical Project Manager - Software and Infrastructure - Government Experience

    £400 Per Day: Clearwater People Solutions Ltd: Our client based in Central Lon...

    Sales Director, Media Sponsorship

    £60000 - £65000 per annum: Sauce Recruitment: A globally successful media and ...

    Day In a Page

    Secret politics of the weekly shop

    The politics of the weekly shop

    New app reveals political leanings of food companies
    Beam me up, Scottie!

    Beam me up, Scottie!

    Celebrity Trekkies from Alex Salmond to Barack Obama
    Beware Wet Paint: The ICA's latest ambitious exhibition

    Beware Wet Paint

    The ICA's latest ambitious exhibition
    Pink Floyd have produced some of rock's greatest ever album covers

    Pink Floyd have produced some of rock's greatest ever album covers

    Can 'The Endless River' carry on the tradition?
    Sanctuary for the suicidal

    Sanctuary for the suicidal

    One mother's story of how London charity Maytree helped her son with his depression
    A roller-coaster tale from the 'voice of a generation'

    Not That Kind of Girl:

    A roller-coaster tale from 'voice of a generation' Lena Dunham
    London is not bedlam or a cradle of vice. In fact it, as much as anywhere, deserves independence

    London is not bedlam or a cradle of vice

    In fact it, as much as anywhere, deserves independence
    Vivienne Westwood 'didn’t want' relationship with Malcolm McLaren

    Vivienne Westwood 'didn’t want' relationship with McLaren

    Designer 'felt pressured' into going out with Sex Pistols manager
    Jourdan Dunn: Model mother

    Model mother

    Jordan Dunn became one of the best-paid models in the world
    Apple still coolest brand – despite U2 PR disaster

    Apple still the coolest brand

    Despite PR disaster of free U2 album
    Scottish referendum: The Yes vote was the love that dared speak its name, but it was not to be

    Despite the result, this is the end of the status quo

    Boyd Tonkin on the fall-out from the Scottish referendum
    Manolo Blahnik: The high priest of heels talks flats, Englishness, and why he loves Mary Beard

    Manolo Blahnik: Flats, Englishness, and Mary Beard

    The shoe designer who has been dubbed 'the patron saint of the stiletto'
    The Beatles biographer reveals exclusive original manuscripts of some of the best pop songs ever written

    Scrambled eggs and LSD

    Behind The Beatles' lyrics - thanks to Hunter Davis's original manuscript copies
    'Normcore' fashion: Blending in is the new standing out in latest catwalk non-trend

    'Normcore': Blending in is the new standing out

    Just when fashion was in grave danger of running out of trends, it only went and invented the non-trend. Rebecca Gonsalves investigates
    Dance’s new leading ladies fight back: How female vocalists are now writing their own hits

    New leading ladies of dance fight back

    How female vocalists are now writing their own hits