Pinterest adds new board features as revenue declines due to coronavirus

The image-saving app will let users add dates and notes to their boards and is increasing its recommendation services

(Credit: Pinterest)

The social media site Pinterest has rolled out new features to its app, making it easier for users to manage their boards by letting them add dates and notes to them.

Pinterest is an app where users save images – called pins – to collections called boards, with a large base of fashion, travel, home decor and hobbyist users.

Adding notes to boards will allow users to annotate things they’ve saved with personal information, such as adding ingredients to an image of a meal or creating to-do lists for crafts.

Users can use dates to track timelines for projects, as well as letting users archive the boards afterwards.

Pinterest’s other major feature it’s introducing is an improvement to its recommendation technology, suggesting sections to organise your boards topics.

“Maybe you have an unruly number of do-one-day-kids activities on a board, but you’ll be much more likely to try them if organised into sections like ‘art projects’ and ‘outdoor games’”, Pinterest says.

For new users, Pinterest is also recommending more sections when they save their first image, such as suggesting food and drinks when a user starts planning a birthday celebration.

The new features have launched globally on both iOS and Android.

This news comes as Pinterest’s revenue suffers, as the impacts of the coronavirus continue to damage the technology industry.

“The spread of COVID-19 has certainly had an impact on our business and the businesses of our advertisers, but we remain optimistic about the future,” Todd Morgenfeld, chief financial officer of Pinterest, said in a statement.

“Things like food and beverage, health and beauty had relatively better demand in the early part of this crisis,” he also said. “But even those advertisers began to experience supply chain difficulties that had various impacts on their appetite for spend.”

Bloomberg reports that April revenue fell eight percent compared to last year due to the shrink in the advertising industry.

This is despite Pinterest reporting a 60% increase in the number of boards created compared to last year, and an increase in engagement.