Sony sells waterproof walkman in bottle of water
The technology giant is selling the bottled MP3 players in vending machines at gyms and swimming pools in New Zealand
In an attempt to turn the heads of cynical shoppers tired of flimsy gimmicks, Sony has taken a very literal approach to their latest advertising campaign.
To prove how waterproof their W series MP3 Walkman is to customers in New Zealand, the technology giant has packaged the product in a bottle of water.
While the Sony Walkman NWZ-W270 itself was launched in January last year at CES 2013, the company sought to boost sales and set itself apart from rival player the iPod Shuffle, by hiring New Zealand based advertising firm DraftFCB to re-think its marketing.
The campaign taps into the intended demographic of the MP3 player, by aiming to make listening to music while swimming as essential as it is to other non-water based activities, like running or working out at the gym.To help tie their product firmly into gym and exercise culture, the advertising firm also advised Sony to commission special vending machines at gyms and pools in New Zealand to sell their music player.
Life & Style blogs
‘I had to terminate my pregnancies because I was carrying girls’ - the story of a woman forced into gender-selective abortions
Titanfall lands with a boom on Xbox One, but will it save Microsoft's console?
Tomnod: How to join the virtual search party scanning satellite imagery for missing flight MH370
'100 retweets and I'll shoot someone': American man arrested for Twitter threat
iOS 7.1: How to get iPhone update, and what to do once you've got it
Katie Hopkins continues campaign to become Britain's most hated talking head with poorly timed Bob Crow tweet
No EU referendum under Labour: Ed Miliband to reveal that vote on membership is ‘unlikely’ in next Parliament if party wins power
Grace Dent: Who cares if she spells it Barraco Barner? Gemma Worrall is more employable than some bookish arts graduate
Europeans have ‘got whiter’ due to natural selection in past 5,000 years, scientists say
Fracking is turning the US into a bigger oil producer than Saudi Arabia
The rise of Ukip: Study warns Labour that Eurosceptic party's electoral base now 'more working class than any of the main parties'
- 1 Is your name now 'banned' in Saudi Arabia?
- 2 Best films on Netflix: 32 movies that will put an end to your scrolling
- 3 Saving a crushed egg with tape and glue: Why you should care about the kakapo
- 4 Istanbul protesters take 'Ellen selfie' from the back of a police van
- 5 Lady Gaga has struggled with eating disorders in the past, so it's indefensible that she's glamourising bulimia in her SXSW set
iJobs Gadgets & Tech
£50000 - £57000 per annum + bonus + benefits: Pro-Recruitment Group: Pan-Europ...
Negotiable: Harrington Starr: Test Analyst (SQL, LINUX, QTP, ORACLE, MANUAL, A...
£25,000 to £35,000: IT Connections Ltd: Signal Processing Engineer / Acoustics...
£60000 - £70000 per annum + Benefits: Harrington Starr: Senior QA Automated Te...